Welcome to Sound Projections

I'm your host Kofi Natambu. This online magazine features the very best in contemporary creative music in this creative timezone NOW (the one we're living in) as well as that of the historical past. The purpose is to openly explore, examine, investigate, reflect on, studiously critique, and take opulent pleasure in the sonic and aural dimensions of human experience known and identified to us as MUSIC. I'm also interested in critically examining the wide range of ideas and opinions that govern our commodified notions of the production, consumption, marketing, and commercial exchange of organized sound(s) which largely define and thereby (over)determine our present relationships to music in the general political economy and culture.

Thus this magazine will strive to critically question and go beyond the conventional imposed notions and categories of what constitutes the generic and stylistic definitions of ‘Jazz’, ‘classical music’, ‘Blues.’ 'Rhythm and Blues’, ‘Rock and Roll’, ‘Pop’, ‘Funk’, ‘Hip Hop’, etc. in order to search for what individual artists and ensembles do cretively to challenge and transform our ingrained ideas and attitudes of what music is and could be.

So please join me in this ongoing visceral, investigative, and cerebral quest to explore, enjoy, and pay homage to the endlessly creative and uniquely magisterial dimensions of MUSIC in all of its guises and expressive identities.

Saturday, April 20, 2019

Public Enemy (1986-Present): Legendary, iconic, and innovative rappers, arrangers, ensemble leaders, producers, and teachers


SOUND PROJECTIONS



AN ONLINE QUARTERLY MUSIC MAGAZINE



EDITOR:  KOFI NATAMBU



SPRING, 2019



VOLUME SEVEN    NUMBER ONE

WADADA LEO SMITH

 
Featuring the Musics and aesthetic Visions of:

CINDY BLACKMAN
(March 23-29)

RUTH BROWN
(March 30-April 6)

JOHN LEWIS
(April 7-13)

JULIUS EASTMAN
(April 14-20)

PUBLIC ENEMY
(April 21-27)

WALLACE RONEY
(April 28-May 4)

MODERN JAZZ QUARTET
(May 5-11)

DE LA SOUL
(May 12-18)

KATHLEEN BATTLE
(May 19-25)

JULIA PERRY
(May 26-June 1)

HALE SMITH
(June 2-8)

BIG BOY CRUDUP
(June 9-15)




PUBLIC ENEMY 

(1986-Present)

Artist Biography by


Public Enemy rewrote the rules of hip-hop, becoming the most influential and controversial rap group of the late '80s and, for many, the definitive rap group of all time. Building from Run-D.M.C.'s street-oriented beats and Boogie Down Productions' proto-gangsta rhyming, Public Enemy pioneered a variation of hardcore rap that was musically and politically revolutionary. With his powerful, authoritative baritone, lead rapper Chuck D rhymed about all kinds of social problems, particularly those plaguing the black community, often condoning revolutionary tactics and social activism. In the process, he directed hip-hop toward an explicitly self-aware, pro-black consciousness that became the culture's signature throughout the next decade. While Public Enemy's early Def Jam albums, produced with the Bomb Squad, earned them a place in the Rock and Roll Hall of Fame, they continued to release relevant material up to and beyond their 2013 induction.

It Takes a Nation of Millions to Hold Us Back
Musically, Public Enemy were just as revolutionary, as their production team, the Bomb Squad, created dense soundscapes that relied on avant-garde cut-and-paste techniques, unrecognizable samples, piercing sirens, relentless beats, and deep funk. It was chaotic and invigorating music, made all the more intoxicating by Chuck D's forceful vocals and the absurdist raps of his comic foil, Flavor Flav. With his comic sunglasses and an oversized clock hanging from his neck, Flav became the group's visual focal point, but he never obscured the music. While rap and rock critics embraced the group's late-'80s and early-'90s records, Public Enemy frequently ran into controversy with their militant stance and lyrics, especially after their 1988 album It Takes a Nation of Millions to Hold Us Back made them into celebrities. After all the controversy settled in the early '90s, once the group entered a hiatus, it became clear that Public Enemy were the most influential and radical band of their time.

Chuck D (born Carlton Ridenhour, August 1, 1960) formed Public Enemy in 1982, as he was studying graphic design at Adelphi University on Long Island. He had been DJ'ing at the student radio station WBAU, where he met Hank Shocklee and Bill Stephney. All three shared a love of hip-hop and politics, which made them close friends. Shocklee had been assembling hip-hop demo tapes, and Ridenhour rapped over one song, "Public Enemy No. 1," around the same time he began appearing on Stephney's radio show under the Chuckie D pseudonym. Def Jam co-founder and producer Rick Rubin heard a tape of "Public Enemy No. 1" and immediately courted Ridenhour in hopes of signing him to his fledgling label.

Chuck D initially was reluctant, but he eventually developed a concept for a literally revolutionary hip-hop group -- one that would be driven by sonically extreme productions and socially revolutionary politics. Enlisting Shocklee as his chief producer and Stephney as a publicist, Chuck D formed a crew with DJ Terminator X (born Norman Lee Rogers, August 25, 1966) and fellow Nation of Islam member Professor Griff (born Richard Griffin) as the choreographer of the group's backup dancers, the Security of the First World, who performed homages to old Stax and Motown dancers with their martial moves and fake Uzis. He also asked his old friend William Drayton (born March 16, 1959) to join as a fellow rapper. Drayton developed an alter ego called Flavor Flav, who functioned as a court jester to Chuck D's booming voice and somber rhymes in Public Enemy.

Yo! Bum Rush the Show

Public Enemy's debut album, Yo! Bum Rush the Show, was released on Def Jam Records in 1987. Its spare beats and powerful rhetoric were acclaimed by hip-hop critics and aficionados, but the record was ignored by the rock and R&B mainstream. However, their second album, It Takes a Nation of Millions to Hold Us Back, was impossible to ignore. Under Shocklee's direction, PE's production team, the Bomb Squad, developed a dense, chaotic mix that relied as much on found sounds and avant-garde noise as it did on old-school funk. Similarly, Chuck D's rhetoric gained focus and Flavor Flav's raps were wilder and funnier. A Nation of Millions was hailed as revolutionary by both rap and rock critics, and it was -- hip-hop had suddenly become a force for social change.

As Public Enemy's profile was raised, they opened themselves up to controversy. In a notorious statement, Chuck D claimed that rap was "the black CNN," relating what was happening in the inner city in a way that mainstream media could not project. Public Enemy's lyrics were naturally dissected in the wake of such a statement, and many critics were uncomfortable with the positive endorsement of black Muslim leader Louis Farrakhan on "Bring the Noise." "Fight the Power," Public Enemy's theme for Spike Lee's controversial 1989 film Do the Right Thing, also caused an uproar for its attacks on Elvis Presley and John Wayne, but that was considerably overshadowed by an interview Professor Griff gave The Washington Times that summer. Griff had previously said anti-Semitic remarks on-stage, but his quotation that Jews were responsible for "the majority of the wickedness that goes on across the globe" was greeted with shock and outrage, especially by white critics who previously embraced the group. Faced with a major crisis, Chuck D faltered. First he fired Griff, then brought him back, then broke up the group entirely. Griff gave one more interview where he attacked Chuck D and PE, which led to his permanent departure from the group.

Fear of a Black Planet

Public Enemy spent the remainder of 1989 preparing their third album, releasing "Welcome to the Terrordome" as its first single in early 1990. Again, the hit single caused controversy as its lyrics "still they got me like Jesus" were labeled anti-Semitic by some quarters. Despite all the controversy, Fear of a Black Planet was released to enthusiastic reviews in the spring of 1990, and it shot into the pop Top Ten as the singles "911 Is a Joke," "Brothers Gonna Work It Out," and "Can't Do Nuttin' for Ya Man" became Top 40 R&B hits. For their next album, 1991's Apocalypse 91...The Enemy Strikes Black, the group re-recorded "Bring the Noise" with thrash metal band Anthrax, the first sign that the group was trying to consolidate its white audience. Apocalypse 91 was greeted with overwhelmingly positive reviews upon its fall release, and it debuted at number four on the pop charts, but Public Enemy began to lose momentum in 1992 as they toured with the second leg of U2's Zoo TV tour and Flavor Flav was repeatedly in trouble with the law. In the fall of 1992, they released the remix collection Greatest Misses as an attempt to keep their name viable, but it was greeted to nasty reviews.

Muse Sick-N-Hour Mess Age

Public Enemy were on hiatus during 1993, as Flav attempted to wean himself off drugs, returning in the summer of 1994 with Muse Sick-n-Hour Mess Age. Prior to its release, it was subjected to exceedingly negative reviews in Rolling Stone and The Source, which affected the perception of the album considerably. Muse Sick debuted at number 14, but it quickly fell off the charts as it failed to generate any singles. Chuck D retired Public Enemy from touring in 1995 as he severed ties with Def Jam, developed his own record label and publishing company, and attempted to rethink Public Enemy. In 1996, he released his first debut album, The Autobiography of Mistachuck. As it was released in the fall, he announced that he planned to record a new Public Enemy album the following year.

There's a Poison Goin' On....
Before that record was made, Chuck D published an autobiography in the fall of 1997. During 1997, Chuck D reassembled the original Bomb Squad and began work on three albums. In the spring of 1998, Public Enemy kicked off their major comeback with their soundtrack to Spike Lee's He Got Game, which was played more like a proper album than a soundtrack. Upon its April 1998 release, the record received the strongest reviews of any Public Enemy album since Apocalypse '91...The Enemy Strikes Black. After Def Jam refused to help Chuck D's attempts to bring PE's music straight to the masses via the Internet, he signed the group to the web-savvy independent Atomic Pop. Before the retail release of Public Enemy's seventh LP, There's a Poison Goin' On..., the label made MP3 files of the album available on the Internet. It finally appeared in stores in July 1999.

Revolverlution
After a three-year break from recording and a switch to the In the Paint label, Public Enemy released Revolverlution, a mix of new tracks, remixes, and live cuts. The CD/DVD combo It Takes a Nation appeared in 2005. The multimedia package contained an hour-long video of the band live in London in 1987 and a CD with rare remixes. The studio album New Whirl Odor also appeared in 2005. The "special projects" album Rebirth of a Nation -- an album with all rhymes written by Bay Area rapper Paris -- was supposed to be released right along with it, but didn't appear until early the next year. The odds-and-ends collection Beats and Places appeared before the end of 2006. Featuring the single "Harder Than You Think," How You Sell Soul to a Soulless People Who Sold Their Soul??? arrived in the summer of 2007.

Most of My Heroes Still Don't Appear on No Stamp

Public Enemy then entered a relatively quiet phase, at least in terms of recording, releasing only the 2011 remix and rarities compilation Beats and Places in the next five years. Then, the group came back in a big way in 2012, releasing two new full-length albums: the summer's Most of My Heroes Still Don't Appear on No Stamp and the fall's Evil Empire of Everything. Public Enemy also toured extensively throughout 2012 and into 2013. Their second and third albums were reissued as deluxe editions the following year. In the summer of 2015, the group released its 13th studio album, Man Plans God Laughs; not long afterward, Def Jam released the concert set Live from Metropolis Studios. Chuck D joined a supergroup called Prophets of Rage (named after the PE song), debuting a live set in June 2016 with three-fourths of Rage Against the Machine and Cypress Hill's B-Real. In 2017, PE celebrated the 30th anniversary of their debut album with Nothing Is Quick in the Desert, a free self-released full-length. 


https://www.rockhall.com/inductees/public-enemy

ROCK AND ROLL HALL OF FAME


Public Enemy


INDUCTED:  2013 
Category:  Performers 
Members:
  • Chuck D
  • Flavor Flav
  • Professor Griff
  • Terminator X


    Music with a message.

    Whether we’re talking hip hop or politics, Public Enemy was revolutionary. Their blend of politics, philosophy and rap changed the game for the better.

    Biography


    “No one has been able to approach the political power that Public Enemy brought to hip-hop,” Adam Yauch of the Beastie Boys told Rolling Stone in 2004.

    “I put them on a level with Bob Marley and a handful of other artists—the rare artist who can make great music and also deliver a message.” Public Enemy brought an explosion of sonic invention, rhyming virtuosity and social awareness to hip-hop in the 1980s and 1990s. The group’s high points—1988’s It Takes a Nation of Millions to Hold Us Back and 1990’s Fear of a Black Planet, stand among the greatest politically charged albums of all time. 

    Public Enemy—Chuck D. (Carlton Ridenhour), Flavor Flav (William Drayton), Terminator X (Norman Lee Rogers) and Professor Griff (Richard Griffin)—came together in 1986 at Adelphi University on Long Island. Ridenhour was studying graphic design and working at the college’s radio station, WBAU. He became friends with Hank Shocklee and Bill Stephney, and they would stay up late into the night, discussing politics, philosophy and hip-hop. Ridenhour rapped over a track that Shocklee created called “Public Enemy No.1.” He then began appearing regularly on Stephney’s radio show, calling himself Chuckie D.

    Rick Rubin, of Def Jam Records, heard “Public Enemy No. 1” and contacted Ridenhour. Soon, the pair hatched an idea that involved Shocklee as producer, Stephney as a marketer and DJ Norman Rogers on turntables. They then added Richard Griffin to work with the backup dancers who were called the Security of the First World (S1W) and William Drayton to rap along with Ridenhour.
    Calling themselves Public Enemy, the group released its first album, Yo! Bum Rush the Show, in 1987. The album garnered some positive reviews, but it was their second album, 1988’s It Takes a Nation of Millions to Hold Us Back, that made Public Enemy a household name. The album reached Number Forty-Two on the pop chart and Number One on the R&B chart. The album, which included the singles “Don’t Believe the Hype” and “Bring the Noise,” was hailed as a hip-hop masterpiece and went on to sell more than a million copies. The Village Voice voted It Takes a Nation of Millions the best album of the year in the paper’s Pazz and Jop Poll.

    In 1989 the group recorded “Fight the Power,” which was the theme song for Spike Lee’s film Do the Right Thing (1989). The following year, Public Enemy returned with Fear of a Black Planet. The album became the group’s first to reach the Top 10. Songs such as “Burn Hollywood Burn” and “911 Is a Joke” examined white racism, while “Brothers Gonna Work It Out” urged African-Americans to unite.

    Chuck D—routinely rated as one of the greatest rappers of all time—pushed the art of the MC forward with his inimitable, rapid-fire baritone, as he connected the culture of hip-hop with Black Nationalism and the ideas of Malcolm X. His counterpart, Flavor Flav, brought humor (in the case of “911 Is a Joke,” pointed humor) and a madcap energy to the songs. Along the way, they brought a new level of conceptual sophistication to the hip-hop album and a new level of intensity and power to live hip-hop, inspiring fans from Jay-Z to Rage Against the Machine.

    Public Enemy’s next album, 1991’s Apocalypse 91…The Enemy Strikes Black, reached Number Four on the charts and included the hits “Can’t Truss It” and “Shut Em Down.” Another track, "I Don't Wanna be Called Yo Nigga,” is about how the urban culture uses the n-word outside of its usual derogatory context. The album also included the song "By the Time I Get to Arizona.” That song and its accompanying video dealt with the fact that some states did not recognize Martin Luther King Jr.'s birthday as a national holiday. But perhaps most noteworthy is the fact that the album included a new version of “Bring the Noise,” recorded with the thrash metal band Anthrax. Chuck D. said that upon the initial request of Anthrax, he "didn't take them wholehearted seriously,” but after the collaboration was done, "it made too much sense.” The collaboration between the two bands bridged the gap between heavy metal and hip-hop, and brought hip-hop to a much wider audience. The song, which also appeared on the Anthrax album Attack of the Killer B’s (1991), was ranked Number Twelve on VH-1’s 2006 list of the 40 Greatest Metal Songs.

    In 1992 Public Enemy and Anthrax hit the road for a joint tour, closing each show with a joint performance of “Bring the Noise.” Public Enemy also opened for U2’s Zoo TV tour. Then in 1994 a motorcycle accident shattered Terminator X’s left leg, and in 1998 he decided to retire from the group. Eventually, Public Enemy added DJ Lord as their full-time DJ.

    Public Enemy has continued to record and tour up to the present. In 2005 the band released New World Order, and in 2007 the group issued How You Sell Soul to a Soulless People Who Sold Their Soul? That album included the single “Harder Than You Think.” In 2009 Public Enemy’s song “Fight the Power” was ranked Number One on VH-1’s The 100 Greatest Hip-Hop Songs. The group returned with the album Beats and Places in 2011, while in 2012 Public Enemy issued two albums, Most of My Heroes Still Don’t Appear on No Stamp and The Evil Empire of Everything.

    The group has also been a major influence on artists and bands in almost all genres of rock and roll, from Nirvana's Kurt Cobain to Björk, from Trent Reznor of Nine Inch Nails to Ben Harper and on and on.

    Inductees: William Drayton a.k.a. "Flavor Flav" (born March 16, 1959), Richard Griffin a.k.a. "Professor Griff" (born August 1, 1960), Carlton Ridenhour a.k.a. "Chuck D." (born August 1, 1960), Norman Lee Rogers a.k.a. "Terminator X" (born August 25, 1966)

https://www.theguardian.com/culture/2016/mar/07/how-we-made-public-enemy-fight-the-power

How we made Public Enemy's Fight the Power

‘The hood was on its own, abandoned at every level. Fight the Power was the anthem of the streets’

Hank Shocklee, producer

 

During the disco boom, the money was flowing so crazy that even the messengers were riding in limos – and then the business crashed. Bands couldn’t afford a drummer or a bass player and that’s how rap was born: we’d build tracks from samples of records. But even when we were bigger than R&B and rock groups, we could barely get our videos shown – just once a week, on Yo! MTV Raps. Rap was a dirty word. Radio stations didn’t want to play it, the Grammys didn’t even acknowledge it.

It was a time of huge racial tension, too. Hip-hop culture was just starting and no one understood it. Kids would be out on the streets chilling, shoelaces untied, hats on backwards, and they’d be getting harassed by police. The economy was fucked up and crack was hitting the black community hard. Everyone had a friend or relative on crack, who was stealing from them. We had our cars broken into so many times, when we were up late in the studio. The hood was on its own, abandoned at every level – government, county, city. We had to overcome everything. Fight the Power was going to be the anthem of the streets.

We made the track for Spike Lee’s 1989 film Do The Right Thing. Spike originally proposed a rap version of a negro spiritual, Lift Every Voice and Sing, to be produced by someone else and with just Chuck D rapping. I was like: “No way.” We were in Spike’s office on DeKalb Avenue in Brooklyn, by a busy intersection. I pulled down his window, stuck his head out, and was like: “Yo man, you’ve got to think about this record as being something played out of these cars going by.”


The drums had to feel like African war drums, but instead of us going to war, it had to be like we were already winning

So I worked on reinterpreting what Spike meant. My brother Keith had this drum beat with a couple of percussion loops. It had an energy, an urgency, but not to make you mad. It felt uplifting. But how do you evolve that into a song using only samples? The track had to have a sense of camaraderie, while also being a call to arms – and it had to come from a Public Enemy perspective. The whole PE culture was about disruption. That’s where the guitars come in. I wanted a Deep Purple kind of energy, but with melody. Rock’n’roll guitar wouldn’t work, too much edge. This needed to be softer, though still with the bite of angst.


The drums had to feel like African war drums, but instead of us going to war, it had to be like we were already winning the war. It needed less sustain on the bottom end, because too much would put it into a different space: a mad mood. This needed to say: “I’m angry, but I’m not mad to the point where I want to destroy everybody. Instead I’m charged with the energy of overcoming something.”
Me and Chuck then built up the track. It was a totally different process from today, when cats listen to a finished track then put rhymes on top – that separates emotion and content. All the samples have to work with Chuck’s emotion. We’d have to find something from all our hundreds of records to fill a second, and it all had to be done by ear, without computers or visual aids.






It’s easy to make a dope beat, where the kick and snare are keeping the groove together. But Fight the Power doesn’t have that. You can’t tell what the kick and snare are doing. They’re creating a backdrop, but it’s not pronounced, it doesn’t swing. It’s more of a head-bob, reminiscent of a Black Panther rally, a put-your-fist-up kind of vibration. If a song has swing, if it makes you move from side to side, that’s a different emotion, all about celebrating something. That’s what set Fight the Power apart: it wasn’t trying to be groovy. The groove couldn’t be so hypnotic that you’d get lost in it, since then you’d lose what the song was about. It would be a good song, but not an anthem.

The record’s almost like an Easter egg hunt. Kids wouldn’t just listen to the lyrics, they’d try to identify all the little samples in there (such as Funky Drummer by James Brown, Sing a Simple Song by Sly and the Family Stone and I Shot the Sheriff by Bob Marley). It went back to the “digging in the crates” culture. That’s what gave the records their appeal on a street level, a feeling of: “Wow! I didn’t know you could put all that in there – and where did it all come from?”

Getting the final mix right was just as important as finding all those other elements. The song could have gone a lot softer, a lot neater, a lot tighter – but it would have lost the chaos. When something is organised and aligned, it represents passivity. But any resistance, any struggle to overcome, is going to be chaotic. So the hardest part was making sure the track wasn’t monotonous. Lots of the samples appear only once, and a lot of stuff isn’t perfectly in time. I didn’t just want white noise and black noise – I wanted pink noise and brown noise!


Chuck D, vocals

I wasn’t the first person to write a song called Fight the Power. The Isley Brothers did that in 1975. They talked about how we needed an answer to government oppression. I just built on that. If the government dictates who you are, then you’re part of the power structure that keeps you down. We were going to fight that and say: “Look at me as a human being.” The government wanted rap to be infantile, to have us talk about cookies and girls and high school shit. I was like: “Nah, we’re going to talk about you.”

My skin has been seen as more hostile than anything I could say. Black people, our skin is noisy

We came up with the rhythm, then started adding samples. You might hear a collage of 25 or 30 different sounds and words all at once, blended into a concise line of thought and feeling. We didn’t leave any space empty. Why would you have someone rap over just a bassline? Just as Bo Diddley played the guitar like a drum, we played samples like a drum. We were piecing together a quilt of noise.

Minimalism in rap came later, because people couldn’t afford the samples, and it became the norm. Is it more exciting now? Probably not. Because the sampled musicians were the greatest of all time. If you’re picking something from the 60s and 70s, you’re picking magic. I once told the Rolling Stones: “I’ve stolen everything I can off of you!”

Some of my lyrics were controversial: “Elvis was a hero to most but he never meant shit to me.” I never said Elvis was wack, but it’s a racist notion to say he’s an icon – the King – when rock’n’roll started before him. But my skin has been seen as more hostile than anything I could say. Black people, our skin is noisy.


  
Movement … Chuck D, right, with Professor Griff and Terminator X, and members of the S1W crew in the background. Photograph: Jack Mitchell/Getty Images


The record was cool, but it was enhanced by a video, and it also had a major film attached to it. There was a movement behind it too: New York had a lot of issues and needed an anthem. Today you have hit records that need financial help because they have nothing else to hold them up: rap music is dictated by big business. It’s totally lawyer-driven and everyone’s looking for a jackpot. Back then, though, it had a political movement to support it.

But the lives of black Americans haven’t got better since Fight the Power. We’re more disconnected as a people, we’re duped by the government’s illusions. Anything good that comes out of the people is kept from the people. Public Enemy were ignored by American TV and radio right after Fight the Power. We weren’t going to get a fucking TV show, we weren’t going to be NWA. We refused to lose to stereotypes.

Songs are like little earthquakes: after Fight the Power, the fucking world shook, and then it went back to the way it was. Law is the only thing that makes everything change. Revolution alters laws and, yes, a song can spark revolution. But songs now strike individuals one by one: some hear them now, some next week, some never. We’re far removed from the days when everyone heard something at the same time.

Fight the Power connected wherever we went. I remember being told Croats and Serbs were singing it together, back when they were at war. Art liberates human beings, but governments want to keep them apart. When people ask if I’m American, I say no, I’m a fucking Earthling.

Public Enemy play the Common People festival on 28 May in Oxford, and 29 May in Southampton


https://www.theguardian.com/music/musicblog/2016/dec/07/public-enemy-10-of-the-best



Public Enemy – 10 of the best

From the anthemic to the polemic, here are some of the most influential songs by the self-proclaimed ‘Rolling Stones of rap’









1. Miuzi Weighs a Ton

 

What made Public Enemy so different from their contemporaries, according to Russell Simmons of Def Jam Recordings, was that “Public Enemy didn’t rap about partying … Public Enemy talked about the state of black America, and how every black kid in America was a public enemy.” But leader Chuck D had yet to perfect his fiery blend of rhetoric and polemic on the 1987 debut album Yo! Bum Rush the Show, which – the storming Rightstarter (Message to a Black Man) aside – often avoided explicit politics in favour of boasting about their rides (You’re Gonna Get Yours), bigging up their crew (Too Much Posse) and occasionally slipping into ugly sexism (Sophisticated Bitch). Miuzi Weighs a Ton was the genesis of Public Enemy at their apex, however, with Chuck’s extended machine-gun metaphor talking up the firepower between his ears, while the stone age drum-machine beats and sonic-boom scratches and samples were muscular and heavy. A sly tempo change between verse and chorus, meanwhile, suggested that production team the Bomb Squad – Eric Sadler, and brothers Hank and Keith Shocklee – had ambitions beyond early hip-hop’s sparse, simple template. 




2. Rebel Without a Pause

 

Def Jam dragged their feet getting Bum Rush in record stores, so by the time it was released in 1987, Eric B & Rakim’s landmark debut single Eric B Is President had just pushed hip-hop a step further, leaving Public Enemy sounding like relics by comparison. PE’s response was swift, with their next track arriving six weeks after it was recorded. The B-side to the Bum Rush single Your Gonna Get Yours, Rebel Without a Pause was the first fruit of a new creative approach Public Enemy embraced on their second album, with tracks taking shape in cacophonous, collaborative sessions where Chuck, jester/hype-man/sidekick Flavor Flav, DJ Terminator X and the Bomb Squad manned samplers and turntables. The result was dense and disorientating, but held its nerve as it flirted with chaos: Rebel Without A Pause keyed hip-hop’s tempo up to a breathless 109 beats per minute, swapped 808 brutalism for an edgy beat razored from James Brown’s Funky Drummer, and filled every millimetre of space between beats with samples, skronky flourishes of turntablism and, punctuating every bar, an urgent saxophone scream lifted from the JBs’ 1970 jam The Grunt. The track opened with the Reverend Jesse Jackson hollering: “I don’t know what this world is coming to!” Chuck’s verses served up a reply, the 26-year-old “poet supreme” serving as the solid anchor amid the sonic anarchy, spinning his worldview with an ad man’s knack for wordplay. As Run-DMC’s Darryl McDaniels observed, Chuck “wasn’t a preacher – he was a leader.”



3. Night of the Living Baseheads

 

 

In 1988, Glen E Friedman, whose photography chronicled the early days of hardcore punk, skateboard culture and hip-hop, took an unforgettable snap of Chuck and Flav sporting T-shirts promoting punk band Minor Threat, whose anti-booze-and-drugs anthem Straight Edge had possibly struck a chord with Chuck. The PE frontman was similarly abstemious, and these blitzing three minutes from the game-changing second album It Takes a Nation of Millions to Hold Us Back offered Public Enemy’s take on the drug problem, in particular the freebase frenzy that was about to give birth to the US crack epidemic. The track’s titular callback to George A Romero’s zombie movie classic is echoed by the lyric’s nightmare landscape of users left homeless and living in their cars, “like comatose walking around” – though the track is nuanced enough also to aim its state-of-the-ghetto rage at the US government’s war on drugs. But it’s the drug dealers waging war in and on their own communities that catch most of the flak. “The ones that deal are the ones that fail,” spits Chuck, adding: “Shame on a brother when he dealing / The same block where my 98 be wheeling.” Professor Griff delivered the controversial sign off, scorning “kids who make cash selling drugs to the brother man, instead of the other man”. The Bomb Squad’s production, meanwhile, was the album’s most frenetic yet, a hallucinatory, funky headspin of loops and samples: blaring horns, tornados of percussion. 




4. Black Steel in the Hour of Chaos

 

 

It Takes a Nation of Millions made an art form of its overload of samples and full-pelt found funk, but the Bomb Squad stripped back the noise to bare, powerful elements here, ceding the foreground to Chuck’s voice spinning a tale of prison rebellion that unfolds like an action movie. Over a needling, loose piano loop (lifted from Isaac Hayes’s Hyperbolicsyllabicsesquedalymistic), Chuck narrates the escape of a prisoner serving time for rejecting his draft notice and refusing to fight for “a land that never gave a damn about a brother like me … I’m a black man / And I could never be a veteran.” The final two verses are as gripping and expertly paced as an entry from the Die Hard franchise, Chuck grabbing a sleeping guard’s gun and kickstarting a mass prison break under heavy retaliatory fire. The cool disdain of the track’s deathless opening couplet – “I got a letter from the government the other day / I opened and read it, it said they were suckers” – remains one of Chuck’s most famous lines.


5. Fight the Power

 

 

Originally recorded as the theme for Spike Lee’s Do the Right Thing, Fight the Power might be Public Enemy’s greatest anthem of all. “I wanted it to be defiant, I wanted it to be angry, I wanted it to be very rhythmic,” Lee told Time magazine, explaining why he chose PE. The Bomb Squad ran a library’s worth of soul and funk – including five James Brown/JBs tracks, classics by Sly Stone and Syl Johnson, and even the Isley Brothers’ own 1975 stormer Fight the Power – through the blender to create the track’s frenetic, frenzied, fractured funk, while for the movie version Hank Shocklee sliced up three different sax solos Branford Marsalis had recorded especially for the track (“One funky solo, one jazz solo, and one just completely avant-garde, free-jazz solo,” he later told Rolling Stone) and added them to the stew. Chuck’s lyric nodded to Malcolm X and invoked Martin Luther King as he addressed the PE faithful as his “beloved”, imploring them to get down to the business of revolution. “It was written to be an anthem,” Chuck explained, “and it was written at a particular time that needed an anthem.” Its most controversial lyric drew on one of the movie’s key scenes, where activist Buggin’ Out stages a boycott of Sal’s Famous Pizzeria because its owner won’t allow pictures of black celebrities on his “wall of fame”. Fight the Power suggested a similar boycott: Chuck noted that “most of my heroes don’t appear on no stamp”, and declared “Elvis was a hero to most / But he never meant shit to me,” adding that the departed king of rock’n’roll was “straight-up racist … simple and plain.” In later interviews, Chuck would make a more nuanced argument, suggesting that Elvis represented the racism of a music industry that oppressed black artists while making stars of white artists who played “black” music, but was not actually racist himself. “It was the first time every word in a rap song was being scrutinised, word-for-word, line-for-line,” he later commented. “A lot of people will tell you that controversy is good. I didn’t ask for the controversy at all.” 










6. Welcome to the Terrordome

 


Controversy continued to dog Public Enemy throughout work on their third album, Fear of a Black Planet. Griff had been fired in 1989 after telling the Washington Times that “Jews are responsible for the majority of the wickedness in the world,” while the group had offered vocal support to the Nation of Islam leader Louis Farrakhan (described by Anti-Defamation League chairman Nathan Perlmutter as “black Hitler”). A direct response to all the controversy and group turmoil, Welcome to the Terrordome was an uncharacteristically personal track on an album that explored themes of global white supremacy and black empowerment. As mutated wah-wah from Psychedelic Shack by the Temptations rang out like a police siren, Chuck railed against his foes and painted himself as a persecuted hero. Usually one of rap’s sharpest rhetoricians, he clumsily invited further accusations of antisemitism, wailing that “crucifixion ain’t no fiction”. But Welcome to the Terrordome isn’t about coherent polemic – it’s all about a cornered Chuck lashing out, a cyclone of paranoia giving a hint of the group’s embattled mindset.



7. 911 Is a Joke

 

Chuck D needed his Flavor Flav to provide comic relief amid the barbed polemic and righteous fury. But if Chuck was the teacher, then Flavor was more than some wicked clown; he was the ordinary man, fallible and human next to the superheroic Chuck. 911 Is a Joke saw Flav focus his comedic spiel as protest, alleging that the emergency services neglected black neighbourhoods and left African American people dying on the sidewalk. It was Flav’s looseness that helped drive the message home, less a lecture and more a hard-edged comedy routine (the beat featured samples from an Eddie Murphy bit about getting knocked down by a car in Bushwick, “where they never call the ambulance”. The song doesn’t play its message too straight – the first verse closes with Flav imagining doctors and paramedics butchering dead corpses for kicks – but proves that Flav was up for more than just Cold Lampin’ and inspired nonsense, and that he could land a punch almost as effectively as his bandmate.



8. By the Time I Get to Arizona

 

By the Time I Get to Arizona remains one of PE’s most incendiary tracks. Evan Mecham had won the governorship of Arizona after campaigning on the issue of refusing to recognise the national holiday in honour of Martin Luther King Jr, revoking its status as a paid holiday for state employees after taking office in 1986, and declaring: “King doesn’t deserve a holiday.” Following racist comments and the calamitous impact of his actions on Arizona’s tourist industry, Mecham was impeached for obstruction of justice and misuse of government funds, and left office in 1988; two years later, however, Arizona voters rejected recognising Martin Luther King Jr Day, inspiring this slow-burning broadside. The track opens with PE comrade Sister Souljah announcing that, owing to Arizona’s “psychological discomfort in paying tribute to a black man who tried to teach white people the meaning of civilisation”, PE were heading out to combat “white supremacy scheming”. Chuck trained his fire on the people of Arizona (“The whole state’s racist,” he spits) and their erstwhile governor, “the sucker over there, try to keep it yesteryear”. Even if he was no longer in office, Mecham – who, among other lamentable acts, infamously defended using the word “pickaninny” to describe black children – was a worthy target. 



9. Live and Undrugged (Pt 1&2)

 

There was truth behind the unwieldy title of the band’s fifth album, 1994’s Muse Sick-n-Hour Mess Age. The LP dropped as gangsta rap hit its commercial peak, and Muse Sick reflected Chuck D’s belief that rap glorified street violence and drug and alcohol abuse to the black community’s detriment, and for the entertainment of a new white audience. The finest of Muse Sick’s fiery tracks was this bravura blast, and in particular its second half, where Chuck – having just called out drug-dealing gang-bangers as Uncle Toms and daydreamed of casting their gats aside and facing them down with his bare fists – declares himself the “rhymer in the zone” and sets off on a breathtaking 150-second spiel with the energy of a freestyle but the focus of Chuck’s finest verses. It’s a dizzying stream of consciousness, zipping from anti-booze bromides to visions of neighbourhoods on fire, via revolutions, revelations and an impossibly thrilling closing lap where, as drummer Nathaniel Townsley III’s live beat winds tighter and tighter, Chuck unleashes a final shoutout to his PE comrades and sets their mission in terms of “right versus wrong, good versus evil, god versus the devil – what side are you on?”



10. Harder Than You Think

 

It was another four years before PE followed up Muse Sick with the soundtrack to Spike Lee’s film He Got Game, during which time Chuck recorded a solo album and penned an autobiography, Flav fielded charges of domestic abuse and drug possession, Griff rejoined the fold and Terminator X retired following a motorcycle injury. Before the century was out, Public Enemy had left Def Jam and set up their own label, Slam Jamz, to release subsequent PE output. And there was a lot of it: eight albums between There’s a Poison Goin’ On (1999) to Man Plans God Laughs (2015). This stormer from 2007’s How You Sell Soul to a Soulless People Who Sold Their Souls is one of their finer late-period gems, Chuck riding anthemic horns to restate their mission (“My soul intention / To save my brothers and sisters”), hailing PE as “the Rolling Stones of the rap game, not bragging” and taking bleak stock of rap’s lack of radicalism in the 21st century (“spittin’ riches, bitches and this new thing about snitches”). Adopted as the theme to the 2012 Paralympics, the track’s bold, righteous swagger proved that, even if Public Enemy no longer shook the mainstream with their “CNN for black culture” broadcasts, Chuck’s muscular flows and Flav’s askew interplay could still make for electrifying pop moments. 

Topics:

Public Enemy's It Takes a Nation of Millions to Hold Us Back (33 1/3)

by Christopher R. Weingarten

Bloomsbury,  2011


https://www.rollingstone.com/movies/movie-news/riot-on-the-set-how-public-enemy-crafted-the-anthem-fight-the-power-244152/


Home Movies Movie News 
 


Riot on the Set: How Public Enemy Crafted the Anthem ‘Fight the Power’


Twenty-five years after ‘Do the Right Thing,’ Spike Lee, Public Enemy and Branford Marsalis reflect on the film’s anthem

June 30, 2014
Rolling Stone 

Chuck D and Flavor Flav of Public Enemy perform 
in New York City. Al Pereira/Michael Ochs Archives
/Getty Images 


“We needed an anthem,” Spike Lee said. “When I wrote the script for Do the Right Thing, every time when the Radio Raheem character showed up, he had music blasting. I wanted Public Enemy.”

The director may have asked for an anthem for his 1989 chronicle of big-city racial tensions, but what he got was a salvo. A quarter of a century has passed since Radio Raheem’s boom box served as a megaphone to a generation, spreading Public Enemy’s rap reveille over and over again in the movie, but “Fight the Power” has not lost an ounce of its revolutionary power or poignancy. Chuck D’s lyrics praising freedom of speech and people uniting while decrying racist icons still sound just as vital as anything Pete Seeger wrote, and production team the Bomb Squad’s ultra-modern collage of funk and noise for the track has never been replicated. The fact that Public Enemy made multiple versions of the tune – including the Branford Marsalis–infused, free-jazz cut for the movie and the more straight-ahead approach on their 1990 album Fear of a Black Planet – only shows the versatility of the song’s message.




To celebrate the legacy of the tune, and its impact both in and out of movie theaters 25 years later, Rolling Stone caught up with Lee, Marsalis and Public Enemy’s Chuck D and Flavor Flav and the Bomb Squad’s Hank Shocklee and found out how they made an anthem.

Where does the “Fight the Power” story begin?

Chuck D:
Spike, [producer] Bill Stephney, Hank and I had a meeting, and Spike simply said, “Hey look, I’ve got this movie based on all this tension going on in the New York area, the clashing neighborhoods, and I’m looking for an anthem.” All I remember was Spike was saying, “I’m looking for an anthem.”


Hank Shocklee: Spike’s original idea was to have Public Enemy do a hip-hop version of “Lift Every Voice and Sing,” which is kind of like a Negro anthem or spiritual. But I was like, “No.” I opened the window and asked him to stick your head outside. “Man, what sounds do you hear? You’re not going to hear ‘Lift Every Voice and Sing’ in every car that drives by.” We needed to make something that’s going to resonate on the street level. After going back and forth, he said, “All right, I’ll let you guys go in there and see what you guys come back with.”

When did the “Fight the Power” concept come up?

Chuck D:
We like to work from titles down, so we came up with “Fight the Power” first. It was inspired by the Isley Brothers’ song “Fight the Power.” But the challenge was, could we make something entirely different that said the same thing in another genre?


Shocklee: We lived in the suburbs and were sandwiched by nothing but white communities. It was like we were the leftovers: We got what the white communities didn’t want to have, we got their spillovers. So we always had to kind of fight this adversity. We wanted to just make something that was going to say, “I’m mad as hell, I’m not gonna take it any more – I’m going to fight the system.” So that song that the Isley Brothers did, “Fight the Power,” resonated, but their version was a little soft. It didn’t resonate as deeply as I thought it should.

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Chuck, at what point did you write the lyrics?

Chuck D:
I was getting ready to head out on a European run with Run-D.M.C. in the fall of 1988. I remember writing a big chunk of it on a plane as we were flying over Italy. And D.M.C. was probably in the chair next to me. So I had the aftereffect and the glow of Run, D.M.C. and Jam Master Jay to inspire me, so to speak, in the writing of some of the lyrics.


“Freedom of speech is freedom of death” is a line that has always stood out. What prompted that?
 
Chuck D: A lot of that stuff like that line is like Bob Marley or Frederick Douglass: “There’s no progress without struggle.” There are a lot of things like that that I was able to incorporate it in there


Why did you pick out Bobby McFerrin’s 1988 single “Don’t Worry Be Happy” as a negative thing?

Chuck D:
Because”Don’t Worry Be Happy” doesn’t apply to protests. If you’re not worried and you’re happy, you’re like, why protest? Not everybody’s gonna feel like that.


What inspired the line about Elvis and John Wayne being racists?

Chuck D:
[Comedian]Blowfly had a record called “Blowfly’s Rapp”in 1980. And there was a line in there where one of the characters in the song was a grand wizard of the Ku Klux Klan, and basically he had a lyric, “Well, I don’t care who you are, motherfuck you and Muhammad Ali.”

 
Why did you pick Elvis Presley and John Wayne, specifically?

Chuck D: Elvis and John Wayne were the icons of America. And they kind of got head-and-shoulder treatment over everybody else. It’s not that Elvis was not a talented dude and incredible in his way, but I didn’t like the way that he was talked about all the time, and the pioneers [of rock & roll], especially at that time, weren’t talked about at all. When people said “rock & roll” or “the King,” it was all “Elvis, Elvis, Elvis, one trillion fans can’t be wrong” type of shit.


But as far as “motherfuck him and John Wayne”… yeah, fuck John Wayne to this minute [laughs]. John Wayne is “Mr. Kill All the Indians and Everybody Else Who’s Not Full-Blooded American.” The lyric was assassinating their iconic status so everybody doesn’t feel that way.

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Is that also how “most of my heroes don’t appear on no stamps” came about?

Chuck D: That came from the fact that Spike also discussed how there was a wall in the movie with people we respected as heroes on it. So “Most of my heroes don’t appear on no stamps,” was saying, “You know what, we’ve got heroes on the wall, too.”


Flavor, how did you end up getting the John Wayne line?

Flavor Flav:
A lot of the songs that Chuck D has written, I took parts. I’d say, give me this part, give me that part. And I’m very grateful for the lines he gave me. I ain’t gonna lie, because those are the most memorable parts of the record.


See Where Questlove Ranked “Fight the Power” on His Top 50 Hip-Hop Songs of All Time

Was “Fight the Power” the first song considered for Do the Right Thing?
 
Lee:
That wasn’t the first song they submitted. It was not “Fight the Power.”


What was it?

Lee:
Not “Fight the Power.”


Shocklee: It was “Fight the Power.” He got the preproduction version. It was a sparse outline of the idea of the song. Spike, with all due respect, is not a rap guy, so he’s not gonna understand where it could go until it’s a finished production.

Chuck D: [Laughs] Spike misconstrued it as being a different song. It was a song in a rough stage with different elements brought up to the front. But Spike used it, because he had to present the film to a bunch of different investors. I remember checking out a screening with Hank in Brooklyn, and Spike had put in the rough draft of the song, and every time he played it, I was sinking in my seat, because I was like, “Oh shit. The song is not complete. It sounds like shit to me. And he’s going to put in the movie this many times? What the fuck!” I was like, “Man, we’ve got to come better than that.”

Hank, what was your goal when you were putting together the music for the track?

Shocklee: I wanted you to feel the concrete, the people walking by, the cars that are going by and the vrroom in the system. I wanted the city. I wanted that grittiness, the mugginess, the hot sticky, no-air vibration of the city [laughs].


How did Branford Marsalis get involved?

Branford Marsalis:
I think it was Spike’s idea. I don’t feel at that the time that P.E. or Hank would have been suddenly compelled to use a saxophone.


Shocklee: I wanted to have a sax in the record but I didn’t want it in a smooth, melodic fashion; I wanted someone to play it almost like a weapon, and Branford was the guy. He came in the studio and he was incredibly gracious and very humble. He treated us as if we were musicians just like himself.


Marsalis: Hank did something that I’ll never forget. He made me do one funky solo, one jazz solo and one just completely avant-garde, free-jazz solo. And I said, “Which one them are you going to use?” And he said, “All three of them motherfuckers,” and he threw all three up. And the shit was killer. You had this Wall of Sound come in and the saxophones came in, and it was a Wall of Sound to accompany a Wall of Sound.


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Branford, coming from a jazz background, what was it like playing over a Bomb Squad track?

Marsalis:
It was not a normal chord progression. If it was C minor then it went to A-flat 7. It has the same sensibility as a James Brown tune, which is completely where they got it from. If you listen to when they go, “Fight the Power” and you hear that voice that goes, “Aahh,” that voice is not in the same key as the other shit. A musician would never do that. But it works. It unwittingly helped me expand my brain in a way.


Did you think you had a hit?

Chuck D:
No, but when I heard Spike Lee put it 20 times in the movie, I was like, pssh. We realized early that film was probably going to be our outlet to deliver shit. We couldn’t rely on radio.


Marsalis: They had the greatest marketing tool in the world. They had a movie that people were going to see two and three times, that was going to be all over the world and it scared white people half to death — which ensured that it was going to sell.

Flavor Flav: When “Fight the Power” was being created, all I did was just come in, lay down my lyrics and I was out. I didn’t know that the record was going to be as big as it turned out to be. I just wanted to make a great record and keep it moving. And next thing you know, this phenomenal record was being played on the radio over and over and over. I’m like, wooow. This is crazy.

Chuck D: For all the talk about “Fight the Power,” there was always resistance to Public Enemy. It really got no higher than 16 on the R&B/black charts, which just goes to show you how much help black radio and urban radio gave us. It didn’t even crack the Top 10. It’s crazy, because in hindsight when they talk about the Number One rap record that meant something, “Fight the Power” is always at the top of those charts.

The B side to the original 12 inch features a hilarious meeting between Spike and Flavor. How did that come together?

Chuck D:
They’re having a conversation – about what? Who the fuck knows. Flavor won’t remember it [laughs].


Flavor Flav: I don’t remember the B side.

What did you think of the movie’s opening credits, when Rosie Perez shadowboxes to the song?

Flavor Flav:
It was just incredible, man, hearing my voice in a movie [laughs]. It was buggin’ me out. It was like the first time I ever heard “Public Enemy Number One” on the radio. It gave me that kind of feeling. Then also hearing my voice all throughout the movie – because that’s the only record that they really played in that movie, [actor Bill Nunn’s character] Radio Raheem would play nothing else but “Fight the Power” on his box, man. It was just an incredible feeling.


Chuck D: It was cool, because I thought I could get away with not doing a video [laughs].

Marsalis: I dug the song. I thought it was a hit from the get. I mean, Rosie wasn’t my favorite dancer necessarily, as someone who had a relationship with the arts that was rather broad. But it was cool. It was great to see. You know, Rosie was fine as hell so I didn’t object to that.

Shocklee: The track intensified the story. When Radio Raheem was with the boom box playing that song, that’s what was happening at that time, exactly. You could have walked out the theater and into a pizza shop, and that would have happened at that moment.

What do you remember about making the video?

Lee:
All Chuck D and I wanted to do was reenact a march. So we had everybody show up. We marched from a specific space through the streets of Brooklyn and ended up on the block where we shot the film. We had to do it there. The movie is shot on one block. Stuyvesant Avenue, between Quincy and Lexington in Bed-Stuy. So we definitely wanted the destination of the march was the block where we shot the film. The stage was there. Perform.


Shocklee: That video was a really good thank-you that Spike did for us. We didn’t get paid for using the song throughout the film. It was the first big production budget that we’ve ever had for a video. When I first got the treatment, I thought it looked very simple. It was just, “Hey, we’re gonna do this march, make it seem like it’s a march on Washington, but we’re going to do it in Brooklyn.” I got to the set around 5:30 in the morning, and people were lined up. It looked like the Million Man March.

Spike, how did you get so many people there?

Lee:
We just put the word out: “Public Enemy video.” People showed up. The police were scared though.


Why?
 
Lee: That many people? They always get scared. But there was not one incident. It was great. And the police were not a problem. As long as you’re done by 6, we’re all right.


Chuck D: It was like a rose really sprouted in Brooklyn. It was seriously a black movement of just being able to stand up and demand that the systems and the powers that be don’t roll you over. And this was a threat to America and it was a threat to the record companies at the time. That video was really powerful.

Chuck, what inspired the video’s intro, where you talk about the Civil Rights March on Washington from 1963?

Chuck D:
I remember coming on in the video saying that the whole concept of the march in Washington wasn’t complete, but my words weren’t as sharp as I would like them to be, so I ended up saying, “That’s some nonsense.” And the way it was cut, I sound like I’m out of my damn mind [laughs].


Flavor Flav: That was one of the most craziest days of my life. But it was so amazing. It was my first time ever really doing a video shoot. And with that many people at my video shoot, it was crazy. Not only that but we had Jesse Jackson there, Al Sharpton was there, Tawana Brawley was in the video, too, as well. And the whole of Bedford-Stuyvesant. We had a good time that day, man. I would give anything to live that day one more time, that day was so amazing.

Flavor, who is the little girl you’re holding at the end of the video?

Flavor Flav:
That was my daughter Shanique. She was three years old at the time. Now she’s 28 [laughs].


Lee: Chuck and Flavor just had so much fun. It was a great day. VH1 named it the Number One hip-hop video of all time. Well deserved. Rightfully so.


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The version of “Fight the Power” on Fear of a Black Planet stripped away Marsalis’ solo and remixed the Elvis line. Why make different versions?

Chuck D:
“Fight the Power” came out on Motown first, because of the soundtrack, but we were with Sony. We had to pull some structural things in order have “Fight the Power” on Motown as a single but also our own video on Sony and then being on Fear of a Black Planet the following year as the final track.


Shocklee: Putting on the Public Enemy album, it just didn’t make sense to have the same exact version. And I’m a big fan of each. Each record, to me, should live in its own space.

Finally, now that 25 years have passed, how do you feel the song holds up?

Chuck D:
I feel like Pete Seeger singing “We Shall Overcome.” “Fight the Power” points to the legacy of the strengths of standing up in music. Spike really made that record what it is. Because who puts a song in a movie that many times? Who does that?


Flavor Flav: I think it’s one of the most amazing things that Chuck has ever written. I’ve always looked at Chuck as one of the most amazing writers and lyricists ever. And a lot of the stuff that Chuck wrote was all accurate information. Chuck has been right a lot of times and that’s why I always backed up my partner.

Marsalis: Come on, that shit is anthemic. And for all of the people that love popular culture, there are a handful of songs that are actually anthemic in hip-hop or otherwise. And that one is one of them.

Shocklee: I think it was Public Enemy’s and Spike Lee’s defining moment because what it had done was it had awoken the black community to a revolution that was akin to the Sixties revolution, where you had Martin Luther King or Malcolm X. It created such an energy surge throughout the community that it became the template for every artist, every filmmaker, every rapper, singer, and it also sparked community leaders and teachers to understand the power of hip hop. And it made the entire hip-hop community recognize its power. Then the real revolution began.


In This Article: Public Enemy, Spike Lee









The Ballad of the Boombox: What Public Enemy Tells Us About Hip-Hop, Race and Society

Thirty years after Public Enemy’s debut album, the group’s sonic innovation and powerful activism resonate powerfully today



Public Enemy boombox


Now on display in the museum’s “Musical Crossroads” exhibition, the boombox is a striking symbol of the early years of hip-hop.  
(NMAAHC, gift of Public Enemy)

smithsonian.com




When Timothy Anne Burnside spent a day in Atlanta with Chuck D in 2012, the last thing she expected was for the Public Enemy rapper to send her home with the group’s prized boombox. The band bought it in New York in 1987, the same year as they finished their first album, Yo! Bum Rush the Show. The boombox came on tour with the guys in the 1980s then again in the 2000s, providing music for their travels and acting as a stage prop during their shows. For Burnside, a curatorial museum specialist at the Smithsonian’s new National Museum of African American History and Culture, the boombox was an invaluable treasure.

It was also a cumbersome addition to her baggage on her flight out of Atlanta.

Delayed at security because she couldn’t check the boombox as luggage, Burnside was the last one to board her plane. She was also required to keep the newly acquired artifact within sight at all times, which meant the bags already stowed in the plane’s overhead compartments had to be shifted to make room for the boombox so that it was safely secured directly above her seat.

“Everyone hated me,” Burnside remembers of the experience years later. But that couldn’t diminish her joy over the acquisition. “That boombox is very special to me. We had quite the journey together.”

Now on display in the museum’s “Musical Crossroads” exhibition, the boombox is a striking symbol of the early years of hip-hop—and Burnside’s own experience with exploring music. She started her career at the Smithsonian processing jazz collections at the National Museum of American History. With its roots in jazz, funk and other early music styles, hip-hop was both part of a continuum and a singular moment.

“Thinking about how hip-hop was creating things that were brand new out of existing music was fascinating to me,” Burnside says. The sentiment was shared by many of the other curators working on the inaugural exhibitions at the new museum. “There was no battle to get hip-hop included, it was always part of the conversation.”

And Public Enemy is an absolutely crucial part of that conversation, says the museum’s Dwan Reece, curator of music and performing arts. “If you talk about albums that set a genre on a new course, Yo! Bum Rush the Show was the introduction to that new course.”

The album combined the vocal work of Chuck D (Carlton Ridenhour) and Flavor Flav (William Drayton) with drumbeats by Hank Shocklee and turntable riffs by Terminator X (Norman Rogers). The Bomb Squad, led by Shocklee, was the soon-to-be-famous production team that pulled the whole album together to create a distinct, multi-layered sound. When it was released by Def Jam Recordings (a label that included other notable artists like L.L. Cool J and The Beastie Boys) 30 years ago, on February 10, 1987, it permanently changed the course of hip-hop.

“The group did its rap homework well, because Public Enemy builds on some of the best ideas of earlier rappers,” wrote music critic Jon Pareles for his New York Times review. “At a time when most rappers typecast themselves as comedy acts or party bands, Public Enemy’s best moments promise something far more dangerous and subversive: realism.”

For Reece, hip-hip comes out of community and acts as a voice for people rebelling against their circumstances. The music, especially as created by Public Enemy, was in dialogue with the social and political issues of the day—of which there were many. “Despite all the advances that the Civil Rights Movement gave us, there was still poverty and disenfranchisement in our cities,” Reece says. For the members of Public Enemy, who met at college on Long Island, the city of their focus was New York.
Dramatic, violent clashes characterized New York City in the years leading up to the release of Yo! Bum Rush the Show. In September 1983, graffiti artist Michael Stewart was beaten and arrested by Manhattan police officers, leading to his death. In October 1984, an elderly and mentally disturbed woman named Eleanor Bumpers was shot to death by police officers attempting to evict her from her Bronx apartment. In December 1984, a white man named Bernhard Goetz shot four African-American teenagers on the subway after one of the boys approached Goetz for money. None died, but all were severely wounded. In his confession, Goetz said, “I wanted to kill those guys. I wanted to maim those guys. I wanted to make them suffer in every way I could… If I had more bullets, I would have shot them all again and again.” The jury found that Goetz acted in self-defense, guilty only of charges related to his possession of an unlicensed firearm.

And in December 1986, just two months before Public Enemy’s album was released, three young African-American men whose car had broken down were attacked by a gang of white teenagers in the predominately white, middle-class neighborhood of Howard Beach. One of them, Cedric Sandiford, was severely beaten by his assailants. Another, Michael Griffith, was beaten and chased into oncoming traffic on Belt Parkway, where he was hit by a cart and later died of his injuries.


All these deaths, and the rampant discrimination and economic disadvantages African-American communities faced, was the fuel on which Public Enemy propelled itself to fame. Through music, the group created a conversation.
“Chuck D used to say they were the black CNN,” Reece says. “They were really speaking out against issues like race and justice and inequality.”

In one song, “You’re Gonna Get Yours,” Chuck D references the cop calling him a punk during a traffic stop. “Pull me on a kick but, line up, times up/ This government needs a tune up/ I don’t even know what happenin’, what’s up/ Gun in my chest, I’m under arrest.”

In another, “Rightstarter (Message to a Black Man),” the lyrics go, “Some people think that we plan to fail/ Wonder why we go under or go to jail/ Some ask us why we act the way we act/ Without lookin’ how long they kept us back.”


“Hip-hop is activism and Public Enemy really embodies that ideal,” Burnside says. It’s an ideal that continues to resonate powerfully, even 30 years later. The issues Public Enemy tackled, like racism and police brutality, have been repeatedly forced into the public forum, with the deaths of Freddie Gray, Sandra Bland, Michael Brown, Trayvon Martin and others. Rallying to the cause, hip-hop artists from Janelle Monáe to Kendrick Lamar have dug into the issues in their work, much the same way Public Enemy did.

“Amidst everything that’s been going on in this country in recent years, there’s no denying the relevance of anything off their first albums,” Burnside says. “The message stands today and the sound stands today and it’s this amazing combination of sonic identity with a much larger, more resounding impact on popular culture and music.”

What better to represent such heavy ideas than a boombox? The boombox, as Burnside says, is a universal symbol for claiming your space. It was the portable music player before portable music players were also solely personal; unlike compact CD players or iPods, the boombox projects its music out to the world and stakes its territory. The same idea applies to Public Enemy, their use of sampling and their music itself.

“Public Enemy is in a place where it shouldn’t be, and so it’s a representation of black communities not belonging,” Burnside says. “Public Enemy and The Bomb Squad were not just inserting themselves into an existing sonic space, but creating a new one. At the time it was uncomfortable for many listeners, but it spoke to many communities who didn’t have a voice or hear their own voices.”
Public Enemy’s boombox as well as other performance pieces, such as costumes and banners can be viewed at the National Museum of African-American History and Culture.



ABOUT THE AUTHOR:

Lorraine Boissoneault is a contributing writer to SmithsonianMag.com covering history and archaeology. She has previously written for The Atlantic, Salon, Nautilus and others. She is also the author of The Last Voyageurs: Retracing La Salle's Journey Across America. Website: http://www.lboissoneault.com/




Public Enemy Talks 'It Takes a Nation of Millions to Hold Us Back' on Its 30th Anniversary


by Ron Hart
June 30, 2018
Billboard

For Keith Shocklee of the legendary hip-hop production crew the Bomb Squad, it was the artistry of Marley Marl that inspired the intensity that defined Public Enemy's classic second LP It Takes a Nation of Millions to Hold Us Back, released 30 years ago today.

“If you really want to know who inspired us to speed it up,” replied Keith in regards to that distinctive blend of quickness and loudness that defined the beats and rhythms of the album’s 16 tracks, “It was Marley Marl. And Marley was the one who changed the tempo of rap with those MC Shan and Roxanne Shante records. The Bomb Squad was always about striving to achieve that level or better. Marley was our drive, from my perspective, to help us move it to the next realm with Nation. Meanwhile, we needed a whole team of us to compete with this one man!”

His brother, Hank Shocklee, also cites pioneers within his own artform as the primary inspiration for the production technique they honed with their partner Eric “Vietnam” Sadler that would first be heard in 1987 with Public Enemy’s debut LP Yo! Bum Rush the Show. Only for the elder Shocklee, it was an inspiration that existed somewhere between the record player at his family home and the parties he rocked in high school growing up in Roosevelt, Long Island.

“I come from a jazz background,” he tells Billboard. “All of my early upbringing came from a jazz influence played in the house, be it Ornette Coleman or Sun Ra or Pharoah Sanders or Thelonious Monk, John Coltrane, Miles. We could go on for days about the jazz influence on me. And one thing about that influence that had the most profound effect on me was how everybody was playing at different time signatures and even different key signatures as well and made it all work together. I was an avid DJ fan as well, and when I was in high school I was following guys like Grandmaster Flowers and DJ Ron Plummer and the Sound Twins, because they built their own sound systems and they played live. And there was times when they would all set up their sound systems at Riis Beach near Coney Island and have all four systems going at the same time. I would find a spot on the beach where I could hear the cacophony of all these elements at the same time. And there would be moments where all the frequencies jelled and became one sound.”

There’s a line on the fourth track of It Takes A Nation of Millions, “Don’t Believe the Hype," where Public Enemy’s powerful frontman Chuck D decries how “writers are treating me like Coltrane, insane.” But what was happening across the soundscapes of such key album tracks as “Louder Than A Bomb,” “Black Steel in the Hour of Chaos” and “Rebel Without A Pause” could be construed as jazz-like in its freewheeling abandon.

“Me and Chuck were both modern art fans as well,” Hank admits. “Especially when it’s that Jackson Pollock-ish, Basquiat-esque style. Forget about the discipline or the textures. Don’t try to create a landscape, but rather delve into an area where it’s almost noise. That’s the area, to me, that was most intriguing, and what jazz represented. It represented that true freedom. These guys like Cecil Taylor and Albert Ayler, they created their own tones, their own language, their own vibration. And so this is what inspired me when going into the studio when it was time to do It Takes A Nation of Millions.”

Nevertheless Chuck D had no time for ne’er do well rock critics trying to whitesplain Public Enemy’s music by referencing a bunch of obscure punk bands. “Hype,” for one, went after Village Voice music editor Robert Christgau, despite the fact that his writing about Nation was largely celebratory.

“I wonder if Chuck read what Christgau wrote at length,” mused Bill Adler, the veteran music publicist who ran the PR wing of Def Jam at the time of Nation’s release. “Chuck moved quickly, and he’d get the flavor from a headline and he’d react off it. Christgau was never going to write a blowjob, but he was a heavy advocate of and champion for It Takes a Nation of Millions to Hold Us Back from the very beginning.”

“Christgau was from another time,” Chuck asserts. “He’s open to some things, but closed to others. He holds his ground. He also knows he’s a rock critic god, and when guys know that sometimes you gotta open the door and bring some light in (laughs).”

John Leland, now a veteran Metro reporter for The New York Times, wrote a review of Yo! Bum Rush the Show for Spin and quickly became a target of Chuck’s lyrical ire on Nation’s biggest song, “Bring The Noise,” which originally appeared on Def Jam’s vastly underrated soundtrack to the 1987 film adaptation of the Bret Easton Ellis novel Less Than Zero.

“The headline on my review was Noise Annoys, the title of a Buzzcocks song, and Chuck D was offended by that,” Leland explains. "I'm always up for the give-and-take, and was especially game for argument back then, so their reaction didn't bother me. 'Bring the Noise' is a brilliant song, and Nation of Millions lived up to the adulation that the first album generated. The group complained a lot about the press, but the rock press at the time loved them. But they planted their flag on being the public enemy, so that was how they presented themselves.”

There was another call out on “Bring the Noise” as well when the group’s hype man, the indomitable secret genius of Public Enemy Flavor Flav, proclaimed “wax is for Anthrax!” on the song’s epic third verse. The shout-out to the Queens, NY, thrash kings stemmed from a mutual admiration that existed between the two groups, both of whom were regulars at Def Jam’s original location in the Village.

“We had heard from a friend of ours at Rush Management that Chuck D was putting us in one of their songs, and I think he mentioned it was ‘Bring the Noise’ actually,” remembers Anthrax drummer Charlie Benante. “And we were just so excited to hear it, and when we first heard ‘wax is for Anthrax’ we were all like, ‘What does that mean?’” I wasn’t updated on my hip-hop lingo at the time, but I thought it was great. I still don’t know what it means, though (laughs).”

“We were sharing the same area in SoHo,” Chuck remembers. “And Rush Management at the time was also working with groups like Biohazard and Slayer as well. And Bill Adler would always have the inside scoop from England from back when we the Beastie Boys toured Europe. He’d always have the latest copies of NME and Melody Maker on his desk. And one time while thumbing through I saw a photo of Scott Ian wearing a Public Enemy shirt at the Donington Park concert. And when I wrote ‘Bring the Noise,’ I wanted to convey there was no bias between the music forms. It all came from the same seed. So when we say how wax is for Anthrax and the beat is for Sonny Bono and Yoko Ono and Eric B., it’s all the same feel. There’s no difference. And you might call it noise, but it’s all noise and we’re gonna bring it and make you thank God for the music.”

When you couple the Anthrax shout-out with the sheer brute force of the Bomb Squad’s production -- which also included a mash-up of Slayer’s “Angel of Death” and James Brown’s “The Funky Drummer” as the construct for “She Watch Channel Zero?!” -- it was no surprise how much It Takes A Nation of Millions to Hold Us Back appealed to the punk and metal communities. For a group who was so feared and revered for its black militant stance, a bunch of suburban-dwelling headbangers and skate kids found a kindred outlet for releasing their adolescent hostility in hip-hop that gave them the same rush as their favorite Bad Brains and Black Flag albums. That’s also not to mention the extraordinary work of the group’s original DJ, Terminator X, whose instrumental track “Terminator X On the Edge of Panic” finds the man Chuck calls Norm taking the first few seconds of Queen’s “Flash Gordon” on a collision course towards Planet Rock.

“You had magazines like Kerrang and Thrasher putting PE on their covers,” states Adler. “Both of those publications were fairly white and suburban; their music tastes were punk rock leaning into thrash metal. But they heard something in PE they fully embraced.”

“The energy of the music would have to take a backseat to the simple art of not giving a fuck,” asserts Professor Griff, Public Enemy’s controversial “Minister of Information” and leader of the group’s community outreach faction S1W. “Those punk rock and metal kids always did it their own way; speaking their own truth. And that appealed to a lot of hip-hop cats, because we approached it the same way. In many ways, punk and metal almost mirrored hip-hop in terms of that energy and intensity each genre was giving off at the time.”

“These two cultures that socially seemed like they were separated were actually the same,” adds Hank Shocklee. “Metal and punk never got any radio play. It never was the establishment form of music in the '80s. It was this backdoor, listen-with-your-headphones-so-nobody-would-know force of nature. I was working in a record store at the time Public Enemy had started that would deal primarily in metal and punk, and that energy really inspired me to do something similar in hip-hop.”

Three years after It Takes A Nation of Millions to Hold Us Back was released, Anthrax and Public Enemy would join forces for a remake of “Bring the Noise” that appeared on the metal group’s 1991 rarities compilation Attack of the Killer B’s, followed by a joint tour with opening acts Primus and Bomb Squad protégés Young Black Teenagers.

“It was great when Run-D.M.C. crossed over with that Aerosmith project,” states Flav. “But when we re-did ‘Bring the Noise’ with Anthrax, we took the game to a whole new level. And I think it was the record that broke the racial barrier clean open.”

“Anthrax had done ‘I’m the Man’ and though it was a little parody, they knew what was going on to a tee,” admits Chuck. “And then when they covered ‘Bring the Noise’ it was deadly serious. The way Scott Ian handled that third verse is amazing. I still kid with him to this day about it, how impressed I was that he could take on a speed verse and jam on guitar at the same time.”
Yet despite all the crossover that It Takes A Nation of Millions to Hold Us Back inspired in the zig-zagging worlds of rap and metal -- one that now finds Chuck D teaming up with B-Real of Cypress Hill and members of Rage Against the Machine in a band named after one of the album’s most incendiary songs in Prophets of Rage -- the true glue which helped shape this LP was the unbridled intensity Public Enemy brought to the masses.

“Chuck, Hank and the rest of the Bomb Squad were really musical geniuses,” reminds Brother Mike of S1W. “And historians, too. They didn’t know just one side of music: They studied, played and understood all different genres. I remember Kool Herc saying what DJs used to do with breakbeats in how they’d find that most exciting part of the record and then loop it by going from turntable to turntable. What the Bomb Squad was able to do was the same thing across varying types of music and find that unique, energetic, strange-at-times portion of any particular record or records, mesh them together, flip them and turn them into hits. Public Enemy created sounds that were unlike anything ever. There was nothing before or after that matched The Bomb Squad beat science.”

“Punks and metalheads related to the crew's aggressive sound and stance – ‘Middle finger for all,’ as Chuck D rhymes on the first album,” proclaims Leland. “But a difference with PE is that they kindled the romance of revolution. They weren't nihilistic, and their noise wasn't the roar of the broken or powerless. They came on as the oppressed fighting back, and in 1988 they made it possible to believe in change. Who knew how far it could go. Not that they had a blueprint. But they had a cause and a romance, and a lot of political music lacks one or both. Some people heard the album and got involved in radical politics. Others just thought revolution was cool. For a brief time, Public Enemy brought them all together and convinced them that there was strength in numbers. Even a nation of millions wouldn't hold them back.” 

https://www.spin.com/2015/04/public-enemy-fear-of-a-black-planet-chuck-d-interview-1990/


1990s 

Public Enemy: The 1990 ‘Fear of a Black Planet’ Interview

We're dusting off a Q&A with Chuck D to celebrate 25 years of PE's classic third LP



[This article was originally published in the March 1990 issue of SPIN. To coincide with the 25th anniversary of Fear of a Black Planet, we’re repromoting this feature, which looks at the Chuck D’s life at the time of that album’s release.]


Public Service: With their third album, Fear of a Black Planet, about to be released, Public Enemy proclaims the death of European predominance. Pop goes Afrocentric for the ’90s.

Black tardiness in the hour of chaos. For a man who once said to me, “The black race needs order and discipline if it’s going to prosper,” Chuck D’s life seems in turmoil.

It’s 10:00 pm at Greene Street recording studios in New York’s SoHo, and everything is put on hold as Chuck D hurriedly scribbles in his note book, desperately trying to finish a lyric for a track off Public Enemy’s forthcoming album Fear of a Black Planet. The “media devils,” as he calls them, have been hard on his trail all week in the wake of renewed charges of anti-Semitism which Public Enemy’s latest single “Welcome To the Terrordome” have stirred up. Newsweek wants to put him on their cover, and Chuck’s wife is growing increasingly tired of fielding calls from reporters looking for juicy quotations. The previous Sunday, from the stage of New York nightclub the World, Chuck had rhymed: “Once they didn’t give a fuck about what I said / Now they’re listening and they want me dead.”

Tonight, Chuck is in no mood to deal with the press — not even a ‘media angel’ like myself, someone who has known him since before the release of PE’s debut album Yo! Bum Rush the Show. “Fuck SPIN,” he says. “This is more important.” Days later, he apologizes and proceeds to make amends with a dazzling interview, refusing to get off the phone even when I plead that I’ve already got more than enough for the article.

Branded a racist by the tackier elements of the mainstream media and denounced as a ‘sell out’ for his refusal to condone Professor Griff’s anti-Semitic remarks – by the holier-than-thou elements of the black press – Chuck D is in a no-win situation. But as he raps on the opening lines of “Terrordome”: “Got so much trouble on my mind / Refuse to lose.”

“I saw this interview on Canadian television with this white girl who was asked how she related to Public Enemy’s music,” Chuck says, explaining the idea behind Fear of a Black Planet. “She replied that ‘deep down everybody is black.’ That was some deep science.”

“The whole concept is that there is no such thing as black and white. The world is full of different complexions. The difference between black and white is set up by people who want to remain in power. This black and white thing is a belief structure, not a physical reality. There is nobody on this planet who is 100 percent black or 100 percent white. This is not news to black people – black people know they’re mixed. The only reason that Public Enemy promote Afrocentricity and Back to Black is that we live under a structure that promotes whites. At the moment, we got to hold onto our blackness out of self-defense. The bottom line is that white comes from black – the Asiatic Black man – and Africa isn’t the third world but the first world, the cradle of civilization.”

What is Public Enemy’s much awaited third album, Fear of a Black Planet, really about? A lot of things. It’s about the so-called minorities of the world recognizing that they are in fact a majority, rising up to overthrow Eurocentric types with their cultural claim to guide and instruct the non-European. It’s about deconstructing European philosophical edifices or as Chuck D puts it: “hitting at the whole belief structure of the Western world with its white world cultural supremacy.”

It’s about promoting a dynamic Afrocentricity – not some simple-minded search for lost roots, some nostalgic back-to-Africa jive. Chuck D even respects the limited Afrocentricity of N.K.O.T.B., because they “genuinely love hip-hop. I also respect the New Kids because they’ve refused all offers to dump their black manager Maurice Starr. People are still saying ‘get rid of the nigger.’ But the Kids are like, ‘Yo, man! Maurice was here from day one when we were nothing, and we’re gonna stick with him.’ I can’t knock that. I wish I could say that about some so-called black acts.”

Fear of a Black Planet is also about “re-building the black man” — something that “Revolutionary Generation” from the new album addresses with its hope that the black man is about to be reborn with a new appreciation of the black woman. And it’s about how American mass culture, especially in music, is disproportionately influenced by blacks and yet how little of the profits blacks actually keep. (Check out “Who Stole The Soul” off the new album.)

But most of all, Fear of a Black Planet is about music – this is a hip-hop record after all, not a political manifesto. Or, more accurately, it’s an Afrocentric view of music making as opposed to the traditional Eurocentric way of making music, (Is it pleasing to the ear?). Afrocentric music always involves some sort of social function.

This is what Chuck D was getting at on New Year’s Eve at the World, where he said: “’Welcome To The Terrordome’ is a black male correspondent’s view of how we looked at 1989. I don’t look at Ted Koppell or “Newsline.” I’m not going to look at 1989 like the New York Times is gonna look at it. I’m not going to look at 1989 like motherfuckin’ MTV is gonna look at it. I’m looking at 1989 like a brother on the motherfuckin’ block to see how 1989 affected me and black America. That’s what ‘Welcome To The Terrordome’ is about.”

Another striking difference between Eurocentric and Afrocentric music evidence on the album is the emphasis placed on rhythm and repetition. Public Enemy still remain one of the finest dance bands this planet has ever seen (thumbs up to PE producer Hank Shocklee), producing a state-of-the-art dislocated mix of breathless, polyrhythmical raps and slamming, densely-compacted grooves that would enliven the deadest, most zombified ass. All this despite the fact that Chuck D still remains one of the un-sexiest front men in contemporary black pop.

But Chuck is unsensual for a reason. Blacks have been traditionally valorized for their physical grace and their supposedly more “natural” relationship with their bodies. In practice this has often meant that black mental agility has been vastly under-rated. “We know how to dribble a ball and dance and all that shit,” he says. “Now let’s develop our minds. Let’s be the complete 360-degree motherfucker because at one time in history, before the slave holocaust, we were the complete being.” Chuck D may not be a traditional intellectual — “People think I read a lot of books. I don’t.” — but possesses a fierce intellect. His song titles encapsulate complex political and cultural feelings in a sharp, accessible slogans that must make Madison Avenue ad executives green with jealousy – “Don’t Believe The Hype,” “Fight The Power,” “Fear Of A Black Planet,” “Bring The Noise,” “Black Steel in the Hour Of Chaos,” “911 Is A Joke,” “Who Stole the Soul?.” If you’d never heard a note of PE’s music, you’d still get the general idea from just reading the track listings.

Tell me about the concept behind Fear Of A Black Planet.

This shit started with Frances Cress Welsing, a doctor from the Washington, DC area who shows that what prevents black and white coming together is a racist belief set up hundreds of years ago that the white race is somehow pure, and that that purity will diminish as it mixes in with other races, until the so-called white race becomes extinct. She calls it the white genetic annihilation theory.


Most of the world is made up of people of color, so why do so-called whites think their shit is pure? And why do they think that imagined purity entitles them to rule the planet? It’s like this whole aristocratic thing with kinds and queens — if you poison their bloodline they think their family tree is dead. Some white men think if they don’t marry a white woman and produce a likeness of themselves, then he is dead. In this country, they’ve got this law that one drop of black blood makes you automatically black. To this day we’ve got a law that upholds this white racist standard of purity. Let’s kick that apartheid shit out of here. What laws like that say is that if you’re white you’re pure, if you’re black you’re wack — some sort of poison in the bloodstream. Why are they treating human beings like aliens?


Fear Of A Black Planet is not only the title of the album it’s also a track on the album. What are some of the lyrics?

Oh, yeah. Like “Man, you ain’t gotta worry about a thing / About your daughter, nope, she’s not my type / But, supposed she said she loved me / Are you afraid of the mix of black and white? / We’re living in a land where the law says the mixing of race makes the blood impure / But she’s a woman, I’m a man / By the look on your face I can see you can’t stand it.” And in the bridge it goes “Excuse us for the news / You might not be amused / But did you know white fomes from black? No need to be confused.”


But aren’t as many black people against race mixing as white people? I’m thinking of a recent edition of Ebony about white male/black female couples. The reader response was amazing. Without exception all the women said go with it if it’s from the heart. While all the black men uniformly condemned bi-racial couples saying things like “don’t black women who go out with white men realize that white men raped black women during the days of slavery?”

You gotta understand something. The black man was taught prejudice and racism by the white man.


That makes me think of a quotation from Minister Louis Farrakhan: “The black man loved the white man more than the white man loved himself.” Now that’s some deep shit.

Right. It’s not that whites have a problem with blacks or that blacks have a problem with whites: it’s that whites have a problem with themselves. White people have a problem with themselves, their culture, their history, their beliefs. They’re unsure. They don’t know how to accept anything that comes that differs from the beliefs they’ve been taught and are used to. They have a problem with their religion. They have problems with authorities, their power structures. They have a lot of problems with themselves and the structures that their forefathers have created for the benefit of themselves and at the expense of others, which ends up being at their expense, too, in the long run.


Can you relate what you were saying about Fear Of A Black Planet to what’s been happening at “Yo! MTV Raps” recently? There were all those rumors about cancelling the weekday show despite its big success in the ratings. Fear of a black MTV perhaps?

You’ve got “Yo! MTV Raps” with Afrocentricity pouring out of it, making all the other programming look timid, weak and pale by comparison. It’s a top-rated show, it’s bringing in the dollars, and yet the heads of MTV are saying “Man, we gotta lessen it’s power, because we didn’t think it was going to be this powerful.”


“Yo! MTV Raps” is incorporating black life into white American suburbs. White kids all of a sudden are finding black heroes without a white middle man involved. Little Johnny in Nebraska is saying these days “Man, I wanna be like Eazy E.”

I guess you could call it the emergence of the new black super-hero. The real black super-hero — different from a ball player because a ball player can only do physical things, say a few words and leave. With the new black hero, I’m always going to be in your face and you’re gonna remember what I said — you’re gonna remember what’s in my mind, not what my body does. White America is finding out about black America, and the powers that be are scared of that. White kids are finding out for the first time how black kids think and live. Before, it was like “Johnny, don’t go in that neighborhood because these people are like that.” Rap is teaching white kids what it means to be black, and that causes a problem for the infrastructure.

What do you think of white rappers like 3rd Bass?

3rd Bass is a good example of people just being people. MC Serch and Pete Nice were brought up in the middle of racism and yet they said, “No, man. I’m not down with that.” Serch is not going around pretending he’s black — he’s saying brothers is kicking it, and I’m out there kicking it with them. I respect Serch for his ability to understand the black situation and his ability to look past all that. He must know he’s going to get it from both sides — a white boy doing rap — but his inner strength comes from his awareness of what life is like on both sides.


Most black people, just to keep our heads over water, must know how the white structure operates, and we must know how our own structure operates. We have to know the white thing, because we’re getting it pumped to us daily – in the schools, on TV, and in the newspapers. But white Americans generally know little about how black Americans feel.

American life doesn’t exactly nurture inter-racial contact.

But that shit is changing with people like Serch. Serch is a good example of someone who understands black sentiments but is still himself.


How seriously do some white kids take the message in your music? It’s quite possible that those Italian kids in Bensonhurst who murdered Yusef Hawkins were big PE fans.

Without a doubt. You probably got a lot of drug dealers who like PE, but they still go on selling drugs even though PE come out against that. You’re always going to get people who ignore the message and are just into the music for the slamming beats. As long as the majority get the right message.


How effective have PE been in turning people’s heads around?

Very. You were the first journalist to interview us, and I remember how we talked about gold chains and the “cold getting dumb attitude” that was prevalent at the time. Look around and see how things have changed in the last three or four years.


So you don’t have a problem with whites dabbling in black musical styles?

Not at all. There’s always going to be white structures that say to the individual: “White boy, it ain’t good for you to think black because you’re gonna stay there.” It’s like they said in the slave days: “Those caught harboring the nigger will be reduced to the status of negro.” But what you got to understand is that all levels of hipness start with the black community. They then cross into the hip whites and then into the mainstream.


It’s like Air Jordans. It starts [Chuck takes on a homeboy accent], “Yo! Air Jordans is a black thing. This shit is crazy hype.” Then you hear hip whites say [adopts downtown trendy accent], “Yo, man! Michael Jordan’s incredible.” Then it goes mainstream [adopts preppie accent] “Yo! Michael Jordan is the greatest in the world.”

I’m not making fun of white people picking up on black things: all I’m saying is that black people should get paid when this shit goes mainstream. It’s important that what we create, we control. We can’t even poing to all the things we created thousands of years ago, because they’re all chopped up in museums and in rich people’s homes. Where are all the profits from the slavery holocaust? You can’t repair the human damage of slavery, but where did all the money go? Capital doesn’t just disappear. It’s liquidated in some form or another – in banks or schools or government institutions.

It’s like I rap on “Who Stole The Soul”: “40 acres and mule, Jack / Why’d you try to fool the black / You say it wasn’t you / But you still pledge allegiance to the red, white and blue / Sucker stole the soul.”

How come PE haven’t been on “The Arsenio Hall Show?” Every other rapper of note seems to have been.

Spike Lee told me it was because PE and him are a posse, and Arsenio doesn’t like Spike. But I think that deep down the fact is that Arsenio is just plain scared.


Does Arsenio fear a black planet?

I don’t know if that’s true because I think his planet to him is his whole ego. He’s just playing it safe. He’s doesn’t want to put us on his show because he’s scared to lose sponsors. Now the media have tagged us as racists, it’s the only excuse he needs.


What about Griff? It seems to me that he deserved the whole media shitstorm about his anti-Semitic remarks. But what was lost in the furor was that Griff’s fundamental project — to construct a non-Eurocentric version of black history — is very sound. It’s just his scholarship credit was shit — citing sources that had long been discredited.

Most journalists are like, ‘How can I fault this guy on a slip?’ You might say 30 positive things, but the one negative thing means you lose the game. The negative thing is all you hear about.


This is a headline country: headlines rule this country. If the headline say that PE are racist, then that’s what most people believe.

Does bourgeois black America fear a black planet as much as white America? I noticed that, in the tape of your recent conversation with Spike Lee that you let me listen to, you talked about the way Ebony and Jet hardly ever mention your music.

Well I suppose they do if they got interests and stakes in a white structure that does fear a black planet. Whether a black planet or not, it’s nothing offensive: it’s actually safe. What it means is that the Afrocentric point of view actually will be respected and looked at, and we will get our stake in this planet that we have to get in order to be a force that everybody has to deal with on an economic level.


In the same conversation with Spike, you said that fighting the power isn’t about guns and violent revolution: it’s about networking and business.
We’re not taught to be tied into the networks like white people are. The schools don’t work that way for black people. It’s just a matter of controlling what we create — how much comes into our community and how much leaves our community.


Comparing your debut album Yo! Bun Rush The Show to your latest, these days you seem to have moved from local concerns to more global concerns, talking about the planet and such.

At the end of his life, Malcolm X moved to a more global type of struggle. When you talk about a global struggle, you get out of the narrow borderlines that America has set up in this racist type of structure. People of color are being oppressed, but there are a lot of factions involved in it. What Malcolm was getting at was that American blacks have to take a more global approach to politics and understand that in each and every place the struggle is the same, but each has a different twist. Since that first interview with you, I’ve been around. I’m able to see parallels with the American black struggle and what’s happening in Israel and Northern Ireland.


That’s exactly what happened to Malcolm X. It’s when Malcolm started to travel that he saw that the struggle of the American black wasn’t unique.


Exactly. You can’t just see one place, you gotta see a lot of places to get a grasp of the real situation happening in the world.

What happened during you recent meeting with Farrakhan?

We talked about the situation and what’s to be done and what’s the best way to handle it. And Minister Farrakhan also pointed out where Professor Griff went wrong: you know, knowing that you have the right to say the thing. Things that he said afterwards were also in a self-defensive type situation, where they cane hammering down on him for no reason. So, then afterwards, if you’re caught up in a fight, you’re going to swing back.


Farrakhan had the same situation in early 85, maybe about 15 different Jewish organizations clammering down on him all because a newspaper wanted to put out a headline that was not in context — that tried to destroy the Jesse Jackson campaign after Farrakhan came to the defense of Jackson after Jackson’s life was threatened. You think Minister Farrakhan asked for any of that? He said the last thing he wanted to get into a whole run-in with Jews. He said that’s not the objective.

Hasn’t the anti-Semitism issue obscured what is important about Public Enemy?

Somebody out there wants it to be that way. Hey, fuck that, obscure their objective and them get them caught up in another situation that they have to fight their way out of. That’s the situation in this culture: people always want to divide by setting up some kind of devices. It’s getting to be the case that any time a black person mentions the word Jew, he’s accused of racism.


The song “Pollywanacraka” on the new album — what’s that about?

It’s about race mixing. “Pollywanacraka” is a viewpoint from the black neighborhood, not necessarily my viewpoint. For example, a lot of black women in the neighborhoods are going to be fucking mad if a black man is with a white girl. “As soon as a black man gets some money, he’s with a white girl. White girl can’t do nothing for him.” But the black male might say: “Well shit, I’m with this white girl because it’s a person thing. I just love this girl. And thing, these sisters can’t do nothing for me ‘cause they only want my money.”


And the other way around. A black girl with a white guy — brothers be like, “Oh man, that bitch went out and fucked with this white boy, only looking to get his fucking money ‘cause she don’t think niggers is good enough.”

I try to tell my people there shouldn’t be any hatred for opposite races. But no man is God: God put us all here, but the system has no wisdom. The devil split us in pairs and taught us black is bad, white is good and black and white is still bad. That’s why every time I turn around, all the people in the neighborhood is looking to get mad at interracial couples and that’s what “Pollywanacracka” is about.

One final question: How does music function differently in a black life from a Eurocentric Life?


In Africa, music was day-to-day communication. That’s a trick that white world supremacists haven’t managed to steal from us today.


https://journals.sagepub.com/doi/abs/10.1177/1367549408094980 






A recurring theme in the theorizing of documentary film is the nature of the relation between image and reality. This article deals with reality effects and documentary aspects in reality rap, focusing on Public Enemy's album Fear of a Black Planet (Def Jam, 1990). Specific attention is given to the use of samples from `real life' locations, the inclusion of mass media debates and the use of sonic montage. The article discusses the exchange of music and reality in Public Enemy's music, arguing that the musicalization of reality both enhances the expressive power of their music and makes it possible to produce new meanings in an informational sense.




Anniversary

White Heat Can’t Melt Black Steel: Public Enemy's Nation Of Millions Revisited
by David Bennun

June 11, 2018

The Quietus

30 years on, It Takes a Nation of Millions to Hold Us Back is artistically unsurpassed. David Bennun looks at how Public Enemy’s masterpiece also remains politically vital



Writing about the past is a free hit. You don’t have to risk anything. You know how it turns out.

At any rate, you used to think so.

Lately, I’ve been unable to read books or watch documentaries about recent European and American history with the same dispassionate fascination I once did. The comfortable sense I had that its worst horrors were safely in the past, its best lessons well learned in the present, has dissolved into vapour, into anxiety – into, often as not, dread.

Yet at least, when it comes to the past, popular culture, popular music, remain solid enough. When, for instance, I settle down to begin one of these anniversary pieces, I invariably have a clear picture in my mind of what my subject is, what it stands for, where it fits. This will invariably alter in the writing, as it should; but I know where to begin, and I will discover where to end.

Not here, though. Not with this one. For so many reasons. And those reasons are intimately and intricately connected both with the greatness and the significance of the work at hand, and with the grotesque and straight-up terrifying state of things. In particular, the state of the nation of millions.

It’s a damn shame that Public Enemy’s second album still matters so much. Or at least that it still matters so much in the way that it does. Chuck D indicated as much to tQ on the record’s 20th anniversary: “Yeah, it’s [still] radical politically. The message is radical today because it’s not really being said a lot. You want it to not be radical, but it is...” 

On the face of it, what Chuck D meant is that it remained radical within hip hop, because radical hip hop remained relatively scarce: “...because it’s totally different from Soulja Boy,” is how he concluded that thought. There is another, broader and equally applicable interpretation, which is that you wanted it not to be radical because you wanted radical hip hop, 20 years on, to no longer be such a necessary and urgent reaction to the way things are. That, 20 years on, It Takes A Nation Of Millions To Hold Us Back should not still have been so applicable to the lives of black Americans. That the long arc of the moral universe, bending towards justice, should have rendered its righteous fury redundant; should have relegated that aspect to its own time, left the record to be valued for its stunning artistry.
And that was ten years ago. When America was months away from electing a black president. On its 30th anniversary, Nation Of Millions feels even more relevant than it did then. Perhaps even more relevant than it did in 1988. As much as that testifies to the album’s brilliance, it testifies even more to the abysmal realities of 2018.

In making Nation Of Millions, PE set out with the conscious aim of making their own What’s Going On – an album that, in keeping with their conception of rap as “the black CNN”, would communicate both widely and directly with black America; that would echo Marvin Gaye’s “Talk to me” plea not only in taking it to the streets, but taking it from there in the first place, acting as a conduit, a means to cohere, articulate, analyse and disseminate that reality.

They far surpassed this ambition. Which is not to say that Nation Of Millions is necessarily the better album – although as a political piece, and a polemical one, it is in another league, one of its own making. Rather, that they created a new category; a thing that was sui generis. Nation Of Millions was not an updated or even upgraded version of something else. It was something else. Nobody had ever heard anything like it, because there never had been anything like it. PE approached hip hop as science, and made it into astounding art.

 As it goes, PE’s next album, Fear Of A Black Planet, would come much closer to being a rap iteration of Gaye’s record. It also happens to be my favourite album of theirs, the one I find most musically satisfying as a whole; but there is no question in my mind that while Black Planetis also a masterpiece, Nation Of Millions is much their most radical and important work. I can think of no rap albums that could challenge it on those counts, and very few of any other genre, either. It is one of the indisputable peaks of popular music.



To understand how Nation Of Millions became what it was, it might help to start with what Public Enemy themselves were. If you go to see PE today, you’ll find a first-rate showband arranged around the remaining duo of Chuck D and Flavor Flav. Which is enormous fun, and also very far away from the group’s origins. PE did not conceive of themselves – or perhaps it would be more accurate to say PE, the collective, did not conceive of itself – as a hierarchy of priorities, or a musical core with additions bolted on. It conceived of itself as an organisation constructed to fulfil simultaneously a host of equally necessary functions. PE was a device of interlocking parts. All its components – the MCs, the production team, a security crew doubling as a stage act, a “Minister Of Information”, a “Media Assassin” – were vital to its operation. Granted, some participants might be more interchangeable than others, but the roles were all essential to delivering the message. Indeed, not just to delivering a message, which any paperboy or postman could do, but to driving home a message. Public Enemy set out to be unignorable, and by Christ did they succeed in that.

Nation Of Millions was put together the same way the organisation itself had been. It wasn’t simply a matter of setting beats to rhymes, or vice-versa. Like the band, it was an entire machine that had to be assembled, with both fierce commitment and meticulous care, to do a job. They had in mind not only what the album itself would be, but how they would perform it live; to which end they agreed it needed to move relentlessly and at breakneck pace. It opens with a recording of the band being introduced onstage at Hammersmith Odeon: what follows is, it is implied, a show in itself. It might be very far from a live recording, but it is very much an alive one. It is intended to feel as if it’s taking place onstage in real time before your eyes as well as your ears.

Sometimes great records result from a singular vision, superbly realised (or even mis-realised, but with wonderful results). At others, they result from the happy situation of having exactly the right combination of talents to bring them about. Nation Of Millions is the Platonic ideal of the latter. Effectively, it was created by six people: Chuck D, the lead MC; Flavor Flav, the hype man and holy fool; the members of The Bomb Squad (Hank and Keith Shocklee, Eric Sadler – Chuck D was also credited as “Carl Ryder”, and Bill Stephney as production supervisor); and DJ Terminator X. Chuck D’s voice was the central element, as it had to be: when you have at your head the most powerful and authoritative MC anyone’s ever heard, you’re going to make sure people do hear him. Hank Shocklee, foreman of The Bomb Squad, famously and unimprovably described his intention as making “the voice of God” emerge from a “thunderstorm of sound”.

Hank Shocklee’s peers are not so much the other great hip hop producers as they are the likes of Brian Eno and John Zorn. Chuck D has described him as a “daredevil” and an “antimusician”, and it’s hard to overstate the importance of this to Public Enemy’s magnum opus, which is as magnificent a work of sustained antimusic as any I know. The obvious sources for PE’s sound, as for so much hip hop, may be James Brown and fellow masters of the more rhythm-centric school of funk and soul. But the spiritual forebears of Nation Of Millions are the hard-boppers, the avant-garde- and free-jazzers; artists with the imaginations and the chops to detonate black American music and reassemble the atoms into novel and shocking forms. What PE had that those artists did not was access to a sudden onrush of revolutionary technology that allowed them to turn the means of recording into their most significant instrument. If anyone has ever capitalised more brilliantly on such timing and opportunity, I can’t think who.

The other Bomb Squad members were variously skilled at creating rhythm, feel and movement, using vocal and instrumental samples as riffs (while Flavor Flav played the drum machine track on ‘Rebel Without A Pause’ by hand, giving it a live rather than looped feel; Liam Howlett of The Prodigy later incorporated that kind of variation into his programming to similar effect.) Hank Shocklee’s gift, or one of them, is his ability to hear and arrange things in a mode that is not, to use his own term, “linear”. One of the most extraordinary things about Nation Of Millions is the way everything seems to happen at once. Not just the density of the sound, which is itself astonishing, but the baffling, jaw-dropping, pulse-quickening juxtaposition of chaos and coherence across the whole album. If one thinks of it as a machine built for a purpose, at times it seems that purpose is, as with Jean Tinguely’s mechanical sculptures, to destroy itself in the most spectacular fashion imaginable. But at the end, the work remains intact and it’s the audience that’s in pieces.

A run-through of the tracks feels redundant here. Nation Of Millions is one of the founding documents of contemporary left-field music and its associated sensibility; there can hardly be a reader, a writer or indeed a subject of tQ who is not closely familiar with it. It contains a clutch of tracks – one hesitates to call them songs, because the word doesn’t seem adequate to describe them – which one automatically files among PE’s “hits”: ‘Bring the Noise’, ‘Don’t Believe the Hype’, ‘She Watch Channel Zero ?!’ All of these are incisive, punchy, and feel shorter than they are. But the track that has over time become most emblematic of the album is the extraordinary ‘Black Steel In The Hour Of Chaos’, a title which not only summarises its story, but also encapsulates its sound. (It bears noting here, too, that Nation Of Millions was intended to run for almost exactly one hour.) It’s an anomaly on the album as a whole, slower and sprawling, thumping and twisting, almost a blueprint for their next LP but one, the super-heavy, much underrated rap-rock piece Apocalypse '91... The Enemy Strikes Black. Yet its narrative cuts right to the heart of the theme on Nation Of Millions, as so concisely captured in the album’s own title: the intrinsic alienation of black Americans from the country in which they live. It is a fantasy, but not an implausible one, of unjust imprisonment, escape and guerrilla warfare. It could be the story of Muhammad Ali’s run-in with the draft, expanded to a more modern nightmare, and its essence is certainly to be found in the phrase misattributed to Ali (although he may well have shared the sentiment), that “No Viet Cong ever called me n*gg*r.” That is, it categorically rejects the claim upon a black person’s loyalty and service of a country that structurally oppresses that person, and all of their race.

All? Well, that depends on who you ask. Martin Luther King Jr’s dream was that black people would become equal citizens of their own country, and it was towards that end that the liberal impulses of Lyndon B. Johnson’s Great Society were directed. With civil rights on the one hand, and economic progress on the other, surely equality was only a matter of time. 

It is a bitter lesson when the letter of the law is at last wrested towards fairness, and prosperity (at least to some degree) comes your way, yet equality remains a mirage. 20 years on from King’s assassination, PE might have been seen as pessimists, or at least extremists. True, black people were disproportionately represented among the poorest; but was there not now a burgeoning black middle class? (There was.) Did the nation’s laws not forbid the discrimination King had led the fight against? (They did.) There was that arc of the moral universe, duly bending. Who knows, maybe in another 20 years America could have a black president. (It had.)

So much for the pessimism; were PE not just fighting yesterday’s battle? As for the extremism, well: PE were overt black nationalists. Their figurehead, it was once noted, seemed never to have met a conspiracy theory he didn’t like. They championed Louis Farrakhan, the Nation of Islam leader whose noxious anti-Semitism (still prevalent in radical and black power movements today, where, for instance, his poisonous lie that Jews were the principal financiers and beneficiaries of the slave trade remains in circulation) would soon be publicly echoed by PE’s “Minister for Information”, Professor Griff.

The irony is that Jewish people could have told black people this: it doesn’t matter whether you climb the ladder economically and politically. If you belong to a race of which there is widespread, deep-rooted, longstanding fear and suspicion, it will never go away. It’s always there lurking, festering, waiting until conditions favour a resurgence. (Many Jewish people had themselves succumbed to the delusion of security at that point, which would bring its own bitter lessons. But that is another, parallel story.)

And now, 30 years on, with an American president overtly supportive of white supremacism, and a Black Lives Matter movement that, whether or not one agrees with specific politics of its leadership, is unquestionably born of dire necessity, the idea the Public Enemy were overly pessimistic is liable to induce mordant laughter. If anything, it feels as if they understated the matter. America is a country in which even its wealthy black citizens understand very well that their skin makes them – literally so – targets; that it puts their children in jeopardy when they walk down the street; that status is no protection from threats supported and often inflicted by its institutions.

In its themes and its rhetoric, Nation Of Millions prefigures the thesis of Ta-Nehisi Coates, in his book We Were Eight Years In Power, that slavery is America’s original sin, and can never be eradicated; that white supremacism is not an aberration to be eventually fixed by progress, but a structural foundation that will persist for as long as that structure does. The American Civil War paid for slavery in blood, yet the debt remained unsettled, because the compact America struck with its white citizens is that, no matter how low they sunk, their birthright would raise them above the nation’s black population.

Coates’s writing on race in America has a despairing, nihilistic tone, originating in those deep, dark waters where weariness meets rage. The same may be said of ‘This Is America’, the horrifying and (in every meaning) sensational tour-de-force song and video with which Donald Glover, as Childish Gambino, delivered such a shock earlier this year. Yet Glover is not PE’s direct heir. ‘This Is America’ is a righteous gonzo howl hurled into the internet bearpit that is contemporary American culture. PE, working in the pre-wired days, sought to create their own communications system. Their fury was more than matched by their focus. Nation Of Millions could probably have happened only exactly when it did: at a moment when technology permitted its creation and did not yet make redundant its conceptualisation as both medium and message; and when Western societies by and large abided by the idea that overt racism was somehow distasteful, and unrespectable – meaning its better disguised forms required intense scrutiny. All bets are off now, and polemical art feels like so much shrieking into a hurricane. Which is no reason not to do it, but every reason to think it can’t possibly have the impact for which PE plotted Nation Of Millions.

There it is, then. The greatest, really the only thing of its kind, and one of the greatest things of any kind. And here we are, sliding down the chute to Hell, with those at the forefront braying to the rest of us, dragged behind them, that paradise waits below. What so many black people have long known about the world, perhaps the rest of us are about to discover. Where nations of millions turn upon one or another race, they will inevitably turn upon themselves.


https://www.villagevoice.com/2018/08/07/bring-the-artful-noise-looking-back-30-years-at-public-enemy/







From The Archives

Bring the Artful Noise: Looking Back 30 Years at Public Enemy


Greg Tate’s 1988 review of “It Takes a Nation of Millions to Hold Us Back” swallows ‘the bitter with the sweet.’


by




Public Enemy’s 1988 It Takes a Nation of Millions to Hold Us Back opens with roiling crowd buzz from a live snippet recorded at London’s Hammersmith Odeon. Then an air raid siren cuts through the din, a keening wail that still meant something in a town where the Blitz was well within living memory.



In his review from that summer thirty years ago, Greg Tate’s prose rivals the sonic intensity of the album under discussion and informs us up front that PE’s disk “demands kitchen-sink treatment.” And we get it — every other sentence is pullquote-worthy:


Nation of Millions is a will-to-power party record by bloods who believe (like Sun Ra) that for black folk, it’s after the end of the world. Or, in PEspeak: ‘Armageddon has been in effect. Go get a late pass.’”

“Hiphop being more than a cargo cult of the microchip, it deserves being debated on more elevated terms than as jazz’s burden or successor.”

“PE producer and arranger Hank Shocklee has the ears of life, and that rare ability to extract the lyrical from the lost and found.”

Tate’s review agitates as much as the music: “PE wants to reconvene the black power movement with hiphop as the medium. From the albums and interviews, the program involves rabble-rousing rage, radical aesthetics, and bootstrap capitalism, as well as a revival of the old movement’s less than humane tendencies: revolutionary suicide, misogyny, gaybashing, Jew-baiting, and the castigation of the white man as a genetic miscreant, or per Elijah Muhammad’s infamous myth of Yacub, a ‘grafted devil.’

“To know PE is to love the agitprop (and artful noise) and to worry over they whack retarded philosophy they espouse.”
Below are the original pages as well as the full text of the article. And just for the fun of it, we’ve included the full-page ads between the Tate opener and the jump page to capture the musical flavor of the moment: Kiss at the Ritz and Stevie Wonder doing eight shows at Radio City Music Hall.




The Devil Made ’Em Do It

by Greg Tate 

July 19, 1988

Granted, Charlie Parker died laughing. Choked chickenwing perched over 1950s MTV. So? No way in hell did Bird, believing there was no competition in music, will his legacy to some second-generation beboppers to rattle over the heads of the hiphop nation like a rusty sabre. But when Harry Allen comes picking fights with suckers adducing hiphop the new jazz, like hiphop needs a jazz crutch to stand erect, I’m reminded of Pithecanthropus erectus, and not the Charles Mingus version. B-boys devolved to the missing link between jazzmen and a lower order species out of Joseph Conrad. “Perhaps you will think it passing strange, this regret for a savage who was of no more account than a grain of sand in a black Sahara. Well, don’t you see, he had done something, he had steered; for months I had him at my back — a help — an instrument. It was a kind of partnership.” Page 87.

Hiphop being more than a cargo cult of the microchip, it deserves being debated on more elevated terms than as jazz’s burden or successor. Given the near absence of interdisciplinary scholarship on the music, the conceptual straits of jazz journalism, and hiphop’s cross-referential complexity, the hiphop historian must cast a wider net for critical models. Certainly Public Enemy’s It Takes a Nation of Millions To Hold Us Back (Def Jam) demands kitchen-sink treatment. More than a hiphop record it’s an ill worldview.


Nation of Millions is a will-to-power party record by bloods who believe (like Sun Ra) that for black folk, it’s after the end of the world. Or, in PEspeak: “Armageddon has been in effect. Go get a late pass.” In Roll, Jordan, Roll: The World the Slaves Made, Eugene Genovese offers that the failure of mainland blacks to sustain a revolutionary tradition during slavery was due to a lack of faith in prophets of the apocalypse. This lack, he says, derived from Africa’s stolen children having no memories of a paradise lost that revolution might regain. Machiavellian thinking might have found its way into the quarters: “All armed prophets have conquered while all unarmed prophets have failed.” But the observation that blacks were unable to envision a world beyond the plantation, or of a justice beyond massa’s dispensation, still resonates through our politics. Four decades after Garvey, the cultural nationalists of the ’60s sought to remedy our Motherland amnesia and nationhood aversions through dithyrambs, demagoguery, and a counter-supremacist doctrine that pressed for utopia over reform pragmatism. Its noblest aim was total self-determination for the black community. For PE, that, not King’s, is the dream that died.

The lofty but lolling saxophone sample that lures us into the LP’s “Black Side” could be a wake up call, a call to prayer, or an imitation Coltrane cocktease. Since we’re not only dealing with regenerated sound here but regenerated meaning, what was heard 20 years ago as expression has now become a rhetorical device, a trope. Making old records talk via scratching or sampling is fundamental to hiphop. But where we’ve heard rare grooves recycled for parodic effect or shock value ad nauseam, on “Show Em Whatcha Got” PE manages something more sublime, enfolding, and subsuming the Coltrane mystique, among others, within their own. The martial thump that kicks in after the obligatto owes its bones to Funkadelic’s baby years and Miles Davis’s urban bush music. But the war chants from Chuck D and Flavor Flav that blurt through the mix like station identification also say, What was hip yesterday we save from becoming passé. Since three avant-gardes overlap here — free jazz, funk, hip hop — the desired effect might seem a salvage mission. Not until Sister Ava Muhammad’s tribute-to-the-martyrs speech fragments begin their cycle do you realize Public Enemy are offering themselves up as next in line for major black prophet, missionary, or martyrdom status. Give them this much: PE paragon Farrakhan excepted, nobody gives you more for your entertainment dollar while cold playing that colored man’s messiah role.



PE wants to reconvene that black power movement with hiphop as the medium. From the albums and interviews, the program involves rabble-rousing rage, radical aesthetics, and bootstrap capitalism, as well as a revival of the old movement’s less than humane tendencies: revolutionary suicide, misogyny, gaybashing, Jew-baiting, and the castigation of the white man as a genetic miscreant, or per Elijah Muhammad’s infamous myth of Yacub, a “grafted devil.”


To know PE is to love the agitprop (and artful noise) and to worry over the whack retarded philosophy they espouse. Like: “The black woman has always been kept up by the white male because the white male has always wanted the black woman.” Like “Gays aren’t doing what’s needed to build the black nation.” Like: “White people are actually monkey’s uncles because that’s who they made it with in the Caucasian hills.” Like : “If the Palestinians took up arms, went into Israel, and killed all the Jews it’d be alright.” From this idiot blather, PE are obviously making it up as they go along. Since PE show sound reasoning when they focus on racism as a tool of the U.S. power structure, they should be intelligent enough to realize that dehumanizing gays, women, and Jews isn’t going to set black people free. As their prophet Mr. Farrakhan hasn’t overcome one or another of these moral lapses, PE might not either. For now swallowing the PE pill means taking the bitter with the sweet, and if they don’t grow up, later for they asses.



Nation of Millions is a declaration of war on the federal government, and on that unholy trinity — black radio programmers, crack dealers, and rock critics. (“Suckers! Liars! Get me a shovel. Some writers I know are damn devils. From them I say I don’t believe the hype. Yo Chuck, they must be on the pipe, right?”) For sheer audacity and specificity Chuck D’s enemies list rivals anything produced by the Black Liberation Army or punk — rallying retribution against the Feds for the Panthers’ fall (“Party For Your Right To Fight”), slapping murder charges on the FBI and CIA for the assassinations of MLK and Malcolm X (“Louder Than a Bomb”), condoning cop-killing in the name of liberation (“Black Steel in the Hour of Chaos”), assailing copyright law and the court system (“Caught, Can We Get a Witness?”). As America’s black teen population are the core audience for these APBs to terrorize the state, PE are bucking for first rap act to get taken out by Washington, by any means necessary.

Were it not for the fact that Nation is the most hellacious and hilarious dance record of the decade, nobody but the converted would give two hoots about PE’s millenary desires. Of the many differences between Nation and their first, Yo! Bum Rush the Show, is that Nation is funkier. As George Clinton learned, you got to free Negroes’ asses if you want their minds to bug. Having seen Yo! Bum Rush move the crowd off the floor, it’s a pleasure to say only zealot wallflowers will fade into the blackground when Nation cues up. Premiered at a Sugar Hill gala, several Nation cuts received applause from the down but bupwardly mobile — fulfilling Chuck D’s prediction on “Don’t Believe The Hype” that by treating the hard jams like a seminar Nation would “reach the bourgeois and rock the boulevard.” But PE’s shotgun wedding of black militancy and musical pleasure ensures that Nation is going to move music junkies of all genotypes. “They claim we’re products from the bottom of hell because the blackest record is bound to sell.”



PE producer and arranger Hank Shocklee has the ears of life, and that rare ability to extract the lyrical from the lost and found. Every particle of sound on Nation has got a working mojo, a compelling something other-ness and that swing thang to boot. Shocklee’s reconstructive composition of new works from archival bites advances sampling to the level of microsurgery. Ditto for cyborg DJ Terminator X, who cuts incisively enough to turn a decaying kazoo into a dopebeat on “Bring the Noise.” Putting into effect Borges’s rule that “The most fleeting thought obeys an invisible design and can crown or inaugurate, a secret form,” PE have evolved a songcraft from chipped flecks of near-forgotten soul gold. On Nation a guitar vamp from Funkadelic, a moan from Sly, a growl abducted from Bobby Byrd aren’t just rhythmically spliced-in but melodically sequenced into colorful narratives. Think of Romare Bearden.


One cut-up who understands the collage-form is PE’s Flavor Flav. Misconstrued as mere aide-de-camp to rap’s angriest man after Yo! Bum Rush he emerges here as a duck-soup stirrer in his own right. Flav’s solo tip, “Cold Lampin With Flavor,” is incantatory shamanism on a par with any of the greats: Beefheart, Koch, Khomeini. “You pick your teeth with tombstone chips, candy-colored flips, dead women hips you do the bump with. Bones. Nuthin’ but love bones.”
Those who dismiss Chuck D as a bullshit artist because he’s loud, pro-black, and proud, will likely miss out on gifts for blues pathos and black comedy. When he’s on, his rhymes can stun-gun your heart and militarize your funnybone. As a people’s poet and pedagogue of the oppressed, Chuck hits his peak on the jail-house toast/prison break movie, “Black Steel in the Hour of Chaos.” The scenario finds Chuck unjustly under the justice (“Innocent/ Because I’m militant/Posing a threat/ You bet it’s fucking up the government”). Chuck and “52 Brothers bruised, battered, and scarred but hard” bust out the joint with the aid of PE’s plastic Uzi protection, “the S1Ws” (Security for the First World). Inside the fantasy, Chuck crafts verse of poignant sympathy for all doing hard time. (“I’m on a tier where no tear should ever fall/Cell blocked and locked I never clock it y’all.”) His allusion to the Middle Passage as the first penal colony for blacks is cold chillin’ for real. Chuck’s idea of a lifer, or career soldier, is also at odds with convention: “Nevertheless they could not understand that I’m a black man and I could never be a veteran.”

As much as I love this kind of talk, I got to wonder about PE’s thing against black women. And my dogass ain’t the only one wondering — several sisters I know who otherwise like the mugs wonder whassup with that too. Last album PE dissed half the race as “Sophisticated Bitches.” This time around, “She Watch Channel Zero!?” a headbanger about how brainless the bitch is for watching the soaps, keeping the race down. “I know she don’t know/Her brain be trained by 24-inch remote/Revolution a solution for all of our children/But her children don’t mean as much as the show.” Whoa! S.T.F.O.!* (* Step the Fuck Off!) Would you say that to your mother, motherfucker? Got to say, though, the thrash is deadly. One of those riffs makes you want to stomp somebody into an early grave, as Flav goes on and on insinuating that women are garbage for watching garbage. In light of Chuck’s plea for crack dealers to be good to the neighborhood on “Night of the Living Baseheads,” it appears PE believe the dealers more capable of penance than the sistuhs. Remember The Mack? Where the pimp figures it cool to make crazy dollar off his skeezes but uncool for the white man for sell scag to the little brothers? This is from that same mentality. And dig that in “Black Steel in the Hour of Chaos,” the one time on the album Chuck talks about firing a piece, it’s to a pop a female corrections officer. By my homegirl’s reckoning all the misogyny is the result of PE suffering from LOP: lack of pussy. She might have a point.


https://www.redbullmusicacademy.com/lectures/chuck-d-truck-turner-strikes-again

Chuck D Lecture (Barcelona 2008) | Red Bull Music Academy:  VIDEO



TOPICS: 1:06 – Musical foundation 17:23 – Early hip-hop 36:44 – The Public Enemy sound 48:20 – It Takes a Nation of Millions… 1:02:17 – Hip-hop goes mainstream 1:43:19 – “Fight The Power” MUSIC: 46:27 – Public Enemy – “Public Enemy No.1”

https://www.youtube.com/watch?v=u92k4... 

Chuck D


Chuck D needs no introduction. As the lead voice of Public Enemy, he has repeatedly made hip-hop history and possesses one of the best-known voices in the genre. 

In this extended lecture at the 2008 Red Bull Music Academy in Barcelona, he talked about the making of the seminal album It Takes a Nation of Million to Hold Us Back, his path to fame, the changing nature of the music industry, politics, art, and plenty more.

Hosted by Jeff “Chairman” Mao Audio Only Version


Transcript:
Jeff “Chairman” Mao


Please, won’t you join me in welcoming Mr Chuck D.

[Applause

Yesterday, all these participants came in on their first day and introduced themselves, talked a little bit about their personal journey to get here. I wondered if you might share your journey to get to music, because it really wasn’t part of the game plan originally, right? 

Chuck D

No. Number one, my personal journey to get here yesterday was kind of f---ed up by London Heathrow and then Iberia Airlines, they just took all damn day and they lost my bag. So I couldn’t make you a really righteous CD, I just pulled something off what I call a Vamp player, which I’ll show you later. My personal musical journey came by accident because I grew up as a big sports fan. In New York, where I was born, in Queens, I was a big fan of baseball, which is the New York Mets, and basketball, which is the New York Knicks, and American football, which is the New York Jets. And around the time, I was eight or nine, they all won their championships, so that threw me further into fanaticism. I just wanted to be a sports announcer, listening to sports talk shows. 

Music was always in my household. My mother was into Motown, Stax, Atlantic in the ‘60s, my father played jazz and some James Brown. I listened to music quite casually, but then in the 1970s I listened to a lot of AM radio – big AM radio fan. WABC was the radio station in the New York metropolitan area. It played top 40, pop radio, but what I thought was exciting were the DJs, the jocks, and the way they used to come on, [affects voice] “WABC, Dan Ingram.” I just loved the voices, and I wanted to become a sports announcer. And there was one guy who bridged the gap, George Michael. 

Jeff “Chairman” Mao

The Sports Machine, not the George Michael you may all know from “Careless Whisper.” 

Chuck D

Not that George Michael. He was a DJ on WABC, so when he flipped over into sports, I thought that was a cool thing. The music bug bit me around ‘76/’77. I wanted to play ball all the time and I went to this place called Higher Ground, named after the Stevie Wonder record. Half of the place was basketball, half was music with this thing they called a “DJ.” Now, we always thought a DJ meant a discotheque guy, and they would wear silk shirts and be behind this gigantic foundation platform. So, we would walk a mile to this place in the wintertime to try to get our ball on. But they only had two rims, and everybody wanted to be at this place that was open to the kids, so you’re looking at two basketball rims with 100 brothers waiting to play. So, who got next? This shit’s gonna take forever. But as you’re sitting there, knowing damn well you’re not going to play, on the other side of the gym was this DJ, wearing a silk shirt as all of us just had these tank tops or whatever. Before, music and sports were totally different things. So, we were over on one side, trying to look hard, just nodding our heads. 

This is when disco was just coming in from the “over funk” period – when funk got played out because everybody was trying to do it. Once David Bowie did “Fame”, it was like, “OK, I’m tired of this shit.” Disco came in, and it started off quite funky, because you had The O’Jays and “I Love Music”, a lot of the Gamble & Huff sort of stuff, strings and orchestral arrangements and The Stylistics and Thom Bell. They’d upped the tempo and changed the beat, and that’s how disco came in, and it was very cool in the beginning, around ’75/’77. 

So, the DJ was playing this record from the group War, who’d suddenly upped their tempo. A lot of the funk groups upped their tempos: Mandrill, War, better-known groups like Kool & the Gang, when they did “Ladies Night” two years later. We’re watching this DJ as we’re waiting to play some ball and the DJ is playing “Galaxy” by War. So I’m sitting there and I liked how the song sounded on the radio, it would start out on WWRL – which was a soul station in New York with incredible DJs, Hank Spann and Enoch Hawthorne Gregory, Gerry Bledsoe – and they had the best voices in the world. [Affects voice] “Welcome to WWRL, the Super 16 (because it was 1600 on the AM dial), here’s a song by War, ‘Galaxy.’” And it would come in [does the beat and sings], you can Google it, Limewire it, in case you think I’m tripping. 

This DJ played the same record, but the words never came in. He was like, [does “Galaxy” beat over and over], and I couldn’t understand why the words couldn’t come in. He extended it for about 10 to 12 minutes. This shows you how people didn’t understand anything about DJing, and I’m from New York, because automatically people think cats from New York are just, “Yeah, yeah. It always was like that…” No, we’re country as a motherf---er, man, especially in Long Island, which is only 15 minutes out. I was like, “How is he making the record go like that?” You couldn’t really see two turntables, you had no idea what he was doing behind the DJ stand, he was just moving like side to that side, he had a light in his face. I said, “That record must be about this big [holds arms out]. How can it be that it still hasn’t stopped!” That was my first introduction to the technical aspect of DJing, I totally did not understand how one record could be extended into another. That bit me. 

Later on, tapes were going out and people were making pause tapes off the radio stations. One tape that got me was DJ Hollywood’s son, DJ Smalls. The Jacksons... how many of you know Michael Jackson? How many of you know the Jacksons were produced by Gamble & Huff in ’75/’77? How many of you know Gamble & Huff? OK… Gamble & Huff were Philadelphia International, which was signed by CBS Records, which really they were distributed by them. They were the in-house producers, and they were hot producers, so they were producing everyone in the CBS soul tank. They had just picked up the Jackson 5 from Motown in 1975, but they couldn’t use the “5” because Berry Gordy had sued CBS for use of the name. So, the Jacksons without Jermaine were just called the Jacksons. And on the album Goin’ Places, which had all the Jacksons moving, going forward, Michael included – because Michel Jackson’s a bad-ass motherf--er, I don’t care what anybody says – they had this song called “Music’s Taking Over,” which starts off with this groove [sings], and this is the break part [does the beat]. I heard it on the tape, and once again the record was really short intro then boom into the record, but this groove was going on forever. And I was hearing Michael Jackson’s voice “Let’s, let’s, let’s, let’s.” And I was like, “Why is Michael doing that shit?” Then “Let’s dance, let’s dance, let’s dance.” So, I went to the store to buy the 45, and it started off, went into the song and faded out, because it was a 45. I was like, “This ain’t the shit I heard.” That’s what really bit me. 

To make a long story short, the technical aspect of what DJs were bringing to the music is what started hip hop; the curiosity of taking something that was given to you as a recording and flipping it, whether it be at a party or a tape. And cassette tapes were new then, they were developed in ’64, but they hit the hood when people could afford to make pause tapes with cheap players. That’s why it’s no secret that the holy trinity of hip-hop are Kool Herc, Afrika Bambaataa, the Master Of Records, and Grandmaster Flash. That’s the holy trinity, it starts right there because their influence with the recordings, taking them and flipping them in their three different circles, went into other areas – and you’ve got to talk about Pete DJ Jones, guys like Maboya, and the big soundsystem DJs who came with the Jamaican aesthetic of two turntables and really manipulating disco/soul records. A lot of people didn’t dig into funk and soul at first, but as disco went forward with more computerized shit, people went back and the guys from the streets started to dig back even more, finding things like James Brown “Sex Machine,” and all those obscure records, like “Apache” and “Seven Minutes Of Funk.” 

Jeff “Chairman” Mao
I guess, at that point you were on Long Island. 

Chuck D

Yeah, you take the bus to Jamaica and the E and the F train to the city. The thing about it is, everyone from the city had moved to Long Island, so Nassau County and Suffolk County are the only places in New York where you had people from everywhere in the city. Before that, people in Brooklyn had no reason to go the Bronx, absolutely no reason. You ask a person from the Bronx if they want to Brooklyn, they’d say, “For what?” Harlem in Manhattan was the center point, so a guy from Brooklyn would go to Manhattan and that would be the end of that, or they would stay in the planet of Brooklyn. Same thing with the Bronx, they’d stay in the Bronx or they would come to Manhattan. You wouldn’t find a person from the Bronx coming to Queens. People in Queens would venture into Manhattan and possibly the Bronx. So this migration in the ’70s was very important for figuring out the gigs and the DJ, the music, all that’s intertwined. RL was the soul station, but they can’t front and say WABC wasn’t an influence. You ask guys like Biz Markie and Bambaataa, and they’ll tell you: “Hell yeah,” that’s where their exposure to people like Steely Dan, Aerosmith and all that came from. 

Jeff “Chairman” Mao
When did you get exposed to things like the Cold Crush tapes – were those passed around at school by kids from the Bronx? 

Chuck D

No, because when I graduated from high school it was ’78 so those tapes weren’t running around like that. They were more like ’78, ’79, ’80. I was in college and in some other things. When you got into college you quickly severed yourself from all high school activity. When people talk about the parks, “Yeah, I was in the parks!” Yeah, because you couldn’t get in the clubs. The whole key was to get in the clubs, and the DJs excelling in the clubs were Eddie Cheeba and DJ Hollywood – they just totally dominated the club scene. I’m 18 years old, and I’ll make no secret about it, I’m trying to get into a club that’s 18 and over so I can get with a girl, I ain’t trying to get into no high-school shit. I’m trying to get into club, college, and whip out as much ID as I can and these are the DJs that were dominating up in there. You had to dress up, which I didn’t like to do, and the parks jumped off in the summertime, where you could be casual because you were outside. You can’t be outside in January. So, before my exposure was before Cold Crush, it was to the DJs who were making tapes. The first street DJs to penetrate to me – other than me just following Hank Shocklee and Spectrum in ‘76-77, because they would bring Long Island and Queens with Infinity Machine and King Charles – they had a big terrain and I would follow them.

Jeff “Chairman” Mao

So, these were the mobile soundsystems in Long Island doing big parties? 

Chuck D

Not only were they mobile but you had to be mobile to catch them. The thing that’s different from the Bronx or Brooklyn, is that people waited for things to come to them. In Long Island you had to go and check it, you got in your car and you went to the Bronx and Brooklyn and Queens, you drove there because you wanted to find the jump-off. That was key, and these are some of the things that are underwritten in the formation, because you talk about the New York metropolitan area... People are surprised that the first rap record – and we’re not going to talk about “King Tim” and The Fatback Band, who had a recording contract knocking out things for Spring [Records], which I thought was incredible – but people were surprised that the first rap record came from guys from Jersey. You must understand the physical logistics of Inglewood, New Jersey – it’s right across the bridge, everybody’s got the same radio station. So before tapes, the radio was dominant, the clubs were dominant, but also the parks and the streets were dominant. So the first street cats, who really cut across and ventured out and who I was impressed by, were Grandmaster Flash and Melle Mel; those guys blew me away. That was in 1979. 

Jeff “Chairman” Mao
When did you first encounter them? 

Chuck D
Live in ’79, because they were able to bleed into what was happening at the club level, and also at the college level. 

Jeff “Chairman” Mao
Because they had records out at that point? 

Chuck D
No, this was before that. There’s nothing in hip-hop – and I’ve been in front of stadiums of 75,000 people – I can’t even explain the atmosphere in hip-hop and rap music before the first record. From January ’78 to October ’79, when the first rap record came out, I can’t even explain to you the intensity of rap music and hip-hop. It was heading to a place where nobody expected it to go, no one knew where it would go. If you’d told me in 1979 that there would be a rap record, I would’ve said it was inconceivable, it was impossible, because it was a whole party atmosphere type of thing. So, when Eddie Cheeba was going around in 1979 – I remember it clearly like it was yesterday – “I’ve got this new record, I’m going to break it for you.” And the place was packed and the name of the song was “Good Times” by Chic. People were used to dancing faster because Chic had brought you “Dance, Dance, Dance” and then later “Le Freak.” They considered that a slowing of the pace in ’78, but when they did “Good Times” it was waaaay down. I found it hard to dance to. “What the f---, man! Gotta dance slow to this shit.” But really, that was New York’s return to funk, which it escaped from around ’73/’74. 

That was the turning point because cats could rap on that speed and cut to that speed. I remember very clearly in the summer of 1979, they would have cats coming together, cutting up “Good Times” with their sneakers. 1979, New York City was rap-f---ing-crazy. They used to say, “Get that B-boy shit out of here!” But it was rap crazy. But this was before the records, and everybody had a feeling something was going to happen, but nobody knew exactly what. Eddie Cheeba would go around saying, “Look out, y’all” – he broke the records, but he didn’t make them – “I’m gonna put rap on a record soon” “What the f--- are you talking about, how are you going to put rap on a record?” When “King Tim III” came out in July ’79 , the Fatback Band had already been putting out some hot funky, disco-tinged joints. They were from Brooklyn, they would make songs people would dance to, so when they had King Tim III on it, it was “Whoa!” It sparked something, it was the click in the lightbulb. Then “Rapper’s Delight” came out in October, that was the dam that burst, it was “Good Times,” it was the “Firecracker” break by Mass Production. It was the two hottest songs on one record with street rap on it, and that was the beginning of the dam breaking and people were like, “Whoa, that shit’s a rap record.” Immediately, it went into the era of the record and the tapes became less of a force – big, but less of a force. It was about that record. 

When “Rapper’s Delight” came out it was 15 minutes long. A lot of you might think that was a long-ass record, but the irony is, when it came out, it wasn’t how long it was, but how short it was. Because to me and others, rap was a three-hour thing, and they got it down to 15 minutes. This is what’s not really talked about because this is old head’s shit, but I’m giving it to you straight from the horse’s mouth, because I always looked at black music, rap music, urban music as a science, as well as something to just enjoy, because I was a sports fan. And anyone who knows about sports knows you can’t be a dumb motherf---er talking about sports. How many of you here like sports? See, that’s why you’re music people. You go in a sports circle and don’t know what the f--- you’re talking about, they’ll tell you to get the f--- out of here. I like people to think in music terms the same way as people talk about sports.


Jeff “Chairman” Mao

So, when rap records came out, that’s when you thought you had something to devote your life to. But it wasn’t the music, right?



Chuck D

No, I was going to college and I got kicked out in my freshman year, I worked at a job, then I went to some other classes. I got into college as a graphic design phenom. I turned down a scholarship for architecture at New York Tech. I was really good… as a matter of fact, I thought I was too good, but I had no direction. “OK, you’re good but what the hell are you gonna do?” So, when rap records came out, everything just kind of clicked for me. “Wow, rap records – that means covers, that means graphics. I could use my graphics to work in an art department at a record company as records get bigger.” So, that made me go back to school and finish, because I wanted to work in the art department of a record company, doing covers and stuff. That pushed me through school. I loved the fact you could apply your art to the music.



Now, I wasn’t a big graffiti fan. I would be going into work looking at the graffiti thinking half of it is wack, in fact, 90% of the graffiti I saw back in the day on the subway was just terrible to me. I was about getting really graphics to the point. I was a critic and thought I could do better. Just because you’ve got a marker and a spray can, doesn’t mean you’re right to be marking up shit. “This dude should’ve left his marker in his pocket instead of marking up this train, because this shit is wack.” But there were 10% of cats out there that were brilliant, I just thought there should’ve been some kind of zone for them.



So, I just saw the graphic/music connection, and that’s why I went through college. At college there was a radio station, WBAU, which I went on because I was a big rap fan. I got on the microphone because I thought back in the day 80% of all MCs were terrible and they would be on top of a DJ who was terrible. You’d be trying to get your dance on with a girl. you’d get the courage to ask the girl to dance, and then all of a sudden, she’d stop and look at the DJ and say, “I don’t think I wanna dance no more,” so you’re mad at the DJ too, because he’s terrible and the MC is terrible. I’m like, “Man, you’re f---ing my game up.” So, then I started to get on the mic to rhyme to sit the wack MCs down. If you’re in a long line and you let the first three MCs go and “Love Is The Message” comes on, all of a sudden, just because someone’s from the Bronx they get on the mic too, “Yeah, I know what this is.” Terrible. Then it was my turn, and the line behind me would disappear, because they would be like. “Well, I can’t do that shit.” That was my main reason for getting on the microphone – to sit the wack MCs down so I could enjoy dancing to the music with some chick out there.


Jeff “Chairman” Mao
Hank Shocklee from the Bomb Squad, and, before that, Spectrum City [soundsystem], says there was some jam at college and all the MCs were terrible, and then you got on the mic to make some announcement, and he went, “That’s the guy.”

Chuck D
Back in the day it wasn’t about your rhymes. You had to sound good because most systems were inferior. I would be, “One, two, one, two.” Then someone else would come on, “[Weak voice] One, two, one, two.” “You ain’t cutting it, sit your ass down.” When I get on the mic I know no one’s going to be louder, and all I have to do is be clear, and put some words together. Everyone else is sitting down because they’re not loud and clear and rocking the music like that. Later on, when people talked about flows, you’re talking about enhanced systems, studios which balance out the sound… but, when it comes down to it, you’ve either got the pipes or you haven’t. People who sing in front of a hall, you’ll say, “Wow, they’re really cutting through.” Someone who sounded great in the studio might not sound great live because some people need help and some don’t. Melle Mel was the first MC to blow me away because he didn’t need a mic. [Puts mic down], You’d hear him clear and be like, “Damn.” But the next person would need the mic and amps and he’s complaining to the sound person, “Turn me up, turn me up!” Then Melle Mel would grab it and be like: “ONE, TWO, ONE, TWO.” I heard that. So the whole thing about microphone kings, masters of ceremony, was that the MC had to cut through because systems were wack, and if they were scratchy and you already had the DJ in the back [makes beat with mouth], “ONE, TWO, ONE, TWO!” – that’s gonna grab your attention. That’s why when we talk about up-to-date things... Today when we talk about MCs in a whole different way, we’re talking about studio-enhanced to bring all the nuances out. I remember one time someone told me a story about the blues, a harmonica guy Sonny Boy Williamson… He was over in the UK and they were asking him, “What do you do to get the microphone that way? What’s the technique?” They’re checking out engineers and that technical bullshit. Sonny said, “It’s right here [gestures to mouth].” Some things you have, some things you don’t.

Jeff “Chairman” Mao
What finally gave you the confidence to make records?

Chuck D
It wasn’t a confidence thing, it was something that was worth my time. I loved doing the radio, and I still love doing the radio. You don’t have to be seen, just heard, you can be behind the scenes. We made our first record, “Check Out the Radio,” so we could sell our shows. I was a big fan of Mr. Magic, Afrika Islam, the Zulu Beats and the World’s Famous Supreme Team.

Jeff “Chairman” Mao
These are all pioneering radio DJs in New York City.

Chuck D
I know we’re talking about a load of stuff before you were born, way back, but it’s very important. If you say you love the music, you’ve got to pick up on some of the reasons why some of this started in order to be able to innovate and take it to 2012 and 2010. And also at Red Bull Music Academy, you want to separate yourself from someone else who does what you’re doing, just because they like it. Separate yourself from someone who might say, “I do that shit that you do, I don’t need no school.” All this is important, and since I was there and I was able to retain that surrounding, then it’s important that I spread it. What good is an old head like me, if I can’t drop some jewels for you to pick up and use yourself?

Jeff “Chairman” Mao
Radio was important because it was also the foundation of being part of a community, something beyond music.

Chuck D
That’s correct, because we talked directly to our community and they were able to see us. That was a beautiful thing about radio back in the days of R&B, by which I mean Reagan and Bush. So, we talked directly to the people in the laundromats and bus stops, and that was very important. When people ask me about rap music today, I tell them the rappers do a load of things, the producers do a load of things, but the radio is terrible. It’s never been worse – they give you nothing, they give you no information and they don’t innovate, no sense of history. What they think is good, they only judge themselves, not by a higher order. The people who are supposed to bring it to the public, they’re no good. Not the rappers, not the producers – although even some of the producers need to know more, because it’s not just about taking the sound, it’s about knowing the dynamics behind and the mentality of why it was created in the first place.

DJ – [to participant] what’s your name again? [response inaudible] – he was finding a Mobb Deep sample on the Stylistics album from about 35 years ago. Before you even get into saying Mobb Deep took this sample, you have to get into the dynamics of the musicians that made it [in the first place]. Thom Bell was part of the Gamble & Huff team, so he would orchestrate The Stylistics and The Spinners, and so his use of horns and strings was immaculate, he was a perfectionist. His grooves from the Philadelphia Orchestra that Gamble & Huff also used, all of this is part of the science of why the music was made the way it was in the first place, which led me to think it’s groove is funky and it’s made to extend into a sample or even manipulate. You’ve got to go into the mind of the musician or the goal of what they would try to do. The Stylistics were there to hold you, make you swoon, so you think, “This is a love ,” but it’s also there to get you on the floor to sway a certain way or to relate a certain way. That movement is still there in the musicians’ mind and their chops. It’s not just about, “I’m gonna snatch a sound and make it the way I want it to make it.” That’s half the answer. But the other half is saying, “Why was it created in the first place?”

That’s why they call people like Afrika Bambaataa “The Master of Records”; Grand Mixer DXT, a master of records; Questlove from The Roots, a master of records. Not just to understand the record but the musicians and the engineers who made the recordings. You can’t get into the science of some of that hot Atlantic Pretty Purdie, James Gadson beats, without understanding Tom Dowd as an engineer, and not just whether he engineered that record or not, but his influence on that sound and other engineers. Or the influence of James Brown or Clyde Stubblefield. What’s the engineering technique, what are the David Matthews’ arrangements, which led to the James Brown funk section, but his arrangements on top of Fred Wesley’s. 

You’ve got to be able to understand this to be able to say, “We’re going to make some more incredible music for 2012, or incredible mixtapes, or whatever.” And I just don’t think the radio stations and jocks, they don’t have it in them to take it to the next phase, no Isley Brothers pun intended. 





Jeff “Chairman” Mao

Well, you speak about arrangements and production. What motivated you and Hank and Public Enemy to make the sounds you made, which were very distinct and pretty much unprecedented? 



Chuck D

We didn’t make the sounds, we wanted to be able to make a new arrangement of the sounds. Because we had a knowledge of the records and we had a respect for the records and the different genres, our thing was trying to make it all work. We didn’t know where R&B was in the mid-’80s. We thought the worst thing that ever happened to it was the use of synthesizers, or rather that synthesizers started to use the musician. Stevie Wonder would pimp the hell out of a synthesizer, but synthesizers and drum machines started to use the producer. So, you would have this corny-ass [makes beat with mouth] that we wanted to rebel against. Our whole goal was, “We’re going to destroy the music business’s concept of music with music.” We wanted to eradicate every bit of smooth R&B that was made off the face of the earth, also English pop. Most of the music made from 1979 to 1986, except for rap records and a lot of organic types of music, most music was terrible, just wack. Our goal was to wipe that shit off the face of the musical map, that was Public Enemy’s goal as sonic assassins. 



Jeff “Chairman” Mao

By the same token, when Public Enemy came out, there was resistance from within hip-hop as well. Maybe this is a myth, but you guys performed at Latin Quarter and reputedly Melle Mel and others heckled you. 



Chuck D
Melle Mel heckled us because he thought we were part of the contingent that dissed Mr Magic. Scott La Rock and KRS-One were launching into Mr Magic – “You’re gonna respect us” – so our association with Doctor Dre, I mean Andre Brown from Yo! MTV Raps, not Dr. Dre from the West Coast. Melle Mel was a friend of Magic’s and Melle Mel could be heard on top of the music. So he was like, “Get those motherf---ers off the stage!” We’re performing, we’ve got a soundsystem and you can hear this dude in the back. We’re from Long Island, he didn’t know anything about our history, but those were our chops coming through. 

Jeff “Chairman” Mao
And that was at Latin Quarter which was a very, very famous hip-hop venue in the ‘80s. 

Chuck D
We had songs you couldn’t dance to that automatically set off some kind of zone inside the average b-boy that they could not dispute. That was “Public Enemy No. 1,” which was a tape I made for WBAU in ’84 that automatically set fire and which made Rick Rubin want to sign me in the first place. Our thing was not to make music, it was to make un-music. We knew all the hot records… that were out at the time. So, I wanted to make something that actually stood out. When I made “Public Enemy No 1” at the end of 1984, I was living at the end of Roosevelt, next to a busy street. We would monitor the radio show by how many people wanted to make tapes from it. So, when a car goes by you can usually hear a car go by [makes booming noise], it could be anything. I used noise because I wanted to be able to take a real good survey. We knew it was hot when a car would go by and the beat would go [makes booming noise again followed by noise], and that’s how we knew “Public Enemy No 1” was hot. And it was hot for two years before it became a record, and that’s what made Rick Rubin say, “I want to sign this guy.” 

Me and Flavor [Flav] were driving trucks, delivering furniture and I was making this tape and “Blow Your Head” by the JB’s was always a record I liked... There’s a whole other story behind me getting that record, which involved me going over to some chick’s house and asking her for the record after I didn’t get what I came for [laughs]. “OK, baby, whatever, can I have this record?,” and I took the record, I was blown away by it. It was a record that was always played in the roller rink, but the DJs didn’t have enough skill to extend the break, it’s a tough break, it’s [imitates “Blow Your Head” synth intro], and I thought, “If someone would keep this shit going…” 

It wasn’t until you had machines like the Emulator II, and guys like Marley Marl made it hot, and happening, and, later on, the Akai, that we were able to extend that song. But the truth is, I made the first demo by pausing a cassette, like people made the old pause mixtapes, just by going over and over two tape decks [imitates intro], so there were a couple of glitches because it wasn’t perfect timing, but I could rhyme over it and the rhyme connected the pieces together seamlessly. When we tried to make it in the studio for our first Def Jam release, we were able to make this song and duplicate it. But Hank and I considered it too clean, because the breaks in the pause tape gave it that funkiness of feel and direction, that’s what made it a totally different thing. So when we made “Public Enemy No 1” it was a two-inch tape cut by Steve the engineer , and we made a natural loop around the mic stand going back into the Studer heads, so it had that feel of a band [imitates “Public Enemy No 1” intro], so that’s how it was made to capture the feel of the original demo tape, which had a lot of funky feeling and dirt and grime in it.

So, we realized we were going to make some noise by bringing the noise and we were going to bring some different records, and make some abrasive records. The goal was to make some music that your girlfriend was going to hate [laughs]. That was definitely the goal for me, because my girlfriend, who later became my wife, I knew if she doesn’t like it, then we’ve got some hot shit here, because she was into Luther Vandross and all that other shit. I was like, “I’m making some shit that makes you say, ‘Turn that shit off.’” 

Jeff “Chairman” Mao
Let’s listen to a couple of seconds of that. 

Chuck D
You can download that original demo on Slamjamz.com, I’ve still got it up there. It’s the original from ’84 where I say, “I can go solo like a Sugar Ray bolo.” Sugar Ray Leonard was dominating boxing at the time, so when I had to make the record it was, “I can go solo like a Tyson bolo,” so it went from Sugar Ray to Tyson. I went from welterweight champ to heavyweight champ. But I know y’all are going to say Chuck is talking about all this and we haven’t got past 1986. 

(music: Public Enemy – “Public Enemy No. 1”)
Chuck D
People got into making structured rap records – eight bars here, counting in four bars – we felt that could lead to burn-out for the audience. You might offer different sounds, but if every song you deliver is three-and-a-half to four minutes, and they begin the same way... People talk about hot 16, but why can’t it be a hot 17 or a hot 13-and-a-half? Because people are afraid to go outside the structure they’re comfortable with. Our whole thing is, how can we present something that will make you feel uncomfortable? Don’t deal in comfort – and don’t deal with a Mac so close to water, Jeff [laughs and moves water away from the laptop].
Jeff “Chairman” Mao
So was that the record Mr Magic smashed on the air?
Chuck D
Yeah, Magic smashed it because he thought we were dissing him out with Dré and Scott La Rock. Scott La Rock and KRS-One were going after him for some other beef, and they came out to talk to Dré on WBAU and he considered us down with the whole posse, which we were, but we had no time to go after Mr Magic like that, but we got dragged into it. When he heard that, he thought Dré was involved in it, which he had, but we weren’t coming after Magic like that. I still feel happy to be associated with the “Blastmaster” KRS-One to this day, so it was pretty good. 

Jeff “Chairman” Mao
So, It Takes a Nation of Millions to Hold Us Back – often cited as the greatest hip-hop album of all time, how do you feel about that? 

Chuck D
When we first made the album, it was after a year of touring, and I noticed one thing rap artists seemed to be victimized by – slow tempos. They worked well on record, but not so good in live performances. When you go into a live arena, people are amped up to see you. That’s why bands usually play their music five to ten BPM faster, because everyone’s all amped up. That’s why records stood out more than the band. A perfect example is the Ohio Players. On the record you hear: “[Sings in mid-tempo] Skin tight, skin tight.” Then you check them out in concert it’s: “[Fast tempo] Skin tight, skin tight.” Damn, slow their ass down! But they’re amped up, bands are amped up. We realized, when we went into a performance, the crowd was amped up and you can only pitch a record up so much. So we thought we’ll make faster records.
It comes out of doing “Rebel Without a Pause” at 102 BPM. BPMs meant a lot to us because we were DJs, and Hank had these digital Panasonic turntables. “Bring The Noise” was 109 bpm, at the end of 1987, for the Less Than Zero soundtrack. That was like going into light speed. We had faster songs than that, like “It’s Like That”, 125 bpm, but that was a different double speed. But 109 meant: rap on it, take the fast beat, ride it like a saddle and get this crowd throttled up. Right in the middle of the days of crack, we made a fast record for the time. Crack was the type of drug that wouldn’t slow them down, they’d be like, “Yo, yo, play that shit again for real!” Cats would be all nervous and fast, and the speed we took it to matched the drug of the time for people who were around the hip-hop circle. The songs on It Takes A Nation… were 112, 110, 113 bpm.
Sonically, it said all the things we grew up with in the ’60s and ’70s, all the voices from that time that were forgotten in the ’80s. In the ‘80s, Hank and I were hanging a flyer on a pole of Malcolm X looking out the window with a rifle, defending his house – which is a famous shot later used by KRS-One – and some guy came by and said, “Who’s this Malcolm the Tenth?” Me and Hank said, “Shit, we need to let these people know in the middle of Reagan and Bush where we come from.” That had been forgotten, and it was only 10 or 15 years prior, 20 years prior to him being killed. That’s what gave the meaning to Public Enemy even further. So, sonically, meaning-wise, performance-wise and even rap-wise, It Takes a Nation of Millions was the juggernaut that established us. It was something where we said to ourselves, “This is our thing: jack up the noise, rap fast and strong, bring some noise and be powerful with it.” I tell people all the time, “We’re the Rolling Stones of the rap game.” You might find better flows, more individual achievements, but you won’t find power and speed like PE present it. Some people might say, “Cool, but I don’t want power or speed, I want the smooth, funky shit, the lyrics to be hitting tight.” No, this is power and speed, it’s Metallica and rock & roll – get the f--- out off the way, this is gonna run you over.” That’s why for years Public Enemy could go head to head with thrash metal bands and hold our own, with turntables and then with some instruments – that’s the only thing you can compare it to. It might not be nice, it might not be pretty, it might not be digestible, but it’s gonna wear the f---ing place out. And that’s what established us. 
Jeff “Chairman” Mao
You guys performed the album in its entirety in concert this last year. How was it? 
Chuck D
A lot of fun. Those records aren’t easy, like someone standing in one place and singing, “Throw your hands in the air,” and walking side to side. If you don’t prepare to do those records, then those records will do you. “Louder Than A Bomb” is no joke. It’s going on, “This style seems wild…” And, at the same time, Public Enemy was never one of those things where you can just stand there looking at the crowd, you’ve got to get it moving. It’s like punk – that’s one of the things that separated us from the pack. There’s only one MC, in my book, who could do power and speed, because his music was jacked up and he could dance, do it all at the same time: Big Daddy Kane. His voice comes like this (lowers voice), and he’s able to do it fast and he’s able to keep moving. I tell people all the time, “If you want to sit and smoke weed, this ain’t your thing.” Later on, when Dre did The Chronic with Snoop Doggy Dogg, he developed a whole different thing, slowed it down, because weed was the drug of choice in rap music. If you did something 112 bpm in ’94, people would be like, “Oh my god, get that shit out of there.” We understood that, I just didn’t feel it as much, as far as me to do it.
Jeff “Chairman” Mao
I know you’re such a fan of hip-hop, do you concur that it’s the greatest hip-hop album of all time? There have been panels about it, there have been dissertations written about it… 
Chuck D
I believe if you saw it performed, you’d say, “Damn!” When we first set out to make it, there weren’t that many rap albums out – maybe 20 in your hand. To me the greatest rap album that signified rap as an album format in the marketplace was Run DMC’s Raising Hell. That signified to me power, and Run DMC being able to handle a stadium. When we made Takes a Nation, we knew what we were not going to make. I was setting out to make the What’s Going On of rap music then. It has a lot of things going on – it had the sonic changes, it was the first album that said we’re not going from track-to-track – before De La Soul put skits in there, it was the first album that broke the monotony of going track-to-track – it had the meaning, the voices, the arrangement of samples. It was the first album unto itself, the juxtaposition so it plays like a radio show. We wanted to make it exactly 60 minutes, so it’s an hour of introduction into the world of 1988.
Calling it the greatest rap album of all time, that’s someone else’s call, but I know if someone was to see it performed, they would understand. They would have to see it, feel it, take it in and then say, “OK, watch someone else do an album.” That was a thing I was critical of when I first heard the “Don’t Look Back” series of concerts, when the promoter would tell the performer, “Do the album, don’t do anything else.” I thought that sounds like a fan’s dream, it doesn’t sound like an artist’s dream, but when we did it, and actually played along with the Bomb Squad with Hank and Keith Shocklee, it was a treat and a challenge. We stepped up to the challenge. 
We’re going to play it all year long – we’re touring in Germany, Greece, doing some more shows in the UK, then capping off the tour in Australia. That will be tours number 63 and 64 for Public Enemy. It’s fun to do, because we say we’ll do the album, then we’ll do some other shit, which is another hour of showtime. It’s fun. What wouldn’t be fun getting down next to Flavor Flav? He’s the greatest hype man, because he invented the role – he’s brought so much to the game. Young cats just think, “He’s a TV personality, what does he do?” They asked what Flavor Flav did from the minute we signed and introduced him to Rick, and said, “You’ve got to sign him too,” he said, “What does he do?” “We don’t f---ing know, but you’ve got to take him.” He’s had many imitators, never a duplicator, there’s nothing like him. What he brings to the table, what Griff has brought to the table, what Terminator and now DJ Lord brings, it’s a fun thing to get down with, like being in U2 or something. 
Jeff “Chairman” Mao
I want to ask as a side note, when you and Flav moved furniture for your dad’s business and imagined that you and Flav did a TV show together… 
Chuck D
That would be fun, but that was just work. He had to work, I had to work. Looking back, people say, “Would you like to do a TV show?” But I’m the kind of person who says, “Get that camera away from my house, you’ve got five seconds.” I don’t like being photographed, I never liked doing videos, I’m different when it comes down to that. But Flavor is made for camera, you can’t take your eyes off him. No matter what he does on TV, he’s going to obliterate everything else. If he talks science or foolishness – and he does a blend of both – you can’t change the dial because you’re just, “What the f--- is going on with this guy?” 
Jeff “Chairman” Mao
One of your famous quotes is about hip-hop serving as CNN for black communities. What is serving that purpose now, if not hip-hop? 
Chuck D
Hip-hop is a worldwide cultural religion, simple as that. It’s everywhere, it’s in more than 150 countries, and I think the biggest misnomer about hip-hop is that people talk about hip-hop like it has to have a New York state of mind. That’s been over since the ’80s. People started asking if it’s a global scene in 1999. The first statement on Nation of Millions is “Good evening, London.” We were telling the US then, “This is already happening in London, so if you aren’t up on hip-hop, and this is already happening in London, then New York, Philly, you better get up on it. We’re letting you know this is how much we’ve got going on. This is no bullshit.” 
It was sort of like introducing the first live concert element to hip-hop. People can say, “OK, you guys are making up your own world, f--- the BPMs, all that crazy noise, you’re making up your own shit, you’re believing your own hype.” Nope, this is London [imitates cheering crowd], “I’d like to hear that from the people up top, check this out.” We’re fans of music, like when Earth Wind & Fire came out with [the 1975 live album] Gratitude, it boosted their concerts, because you had to become part of what the f--- was going on. Live, as far as ’70s bands are concerned, they just dominated. So, OK, say what you want, but this crowd is bananas, and you’re not used to hearing that recorded in hip-hop, maybe in a club, but not in a stadium or enormous building. 
Jeff “Chairman” Mao
I asked you about this yesterday, but PE were always the biggest champions of hip-hop, always fighting for acceptance and recognition for hip-hop because it was such an underdog culture for so long. I remember seeing interviews with you back in the day, when you were very proud because hip-hop had its own section in the record store. Now, obviously, hip-hop has become mainstream, popular music. 
Chuck D
Well hip-hop is bigger than the record store now [laughs].
Jeff “Chairman” Mao
Do you feel as though hip-hop has won that war, and at what cost? 
Chuck D
Hip-hop hasn’t won any war, because if you talk about it from a United States state of mind, people don’t realize that they fell off a bit, politically. It’s like Michael Jordan in the 20th century, like, “Oh my God, you won world wars, you’re post-Teddy Roosevelt, beating everybody with your big-ass stick and you’re swinging it like ‘What, what!’” 
Cool, but it’s the 21st century. The US must realize it has to work hard to be one of the top 20, not that it dominates over the whole space. That has trickled down into all culture. Look at basketball: started by a Canadian in the University of Massachusetts to teach this sport to Americans, then it’s dominated by Jewish and white Americans, then black Americans dominated it. And it had its time, just like boxing – all the best boxers are coming from Lithuania, the Ukraine, because, “[Affects East European accent] I come from nothing, I’ll kill you. I knock you the f--- out, I come from nothing.” So boxing has a different zone now. 
The United States has been full of its own hype for so long. But if you took the four elements and had an Olympics, America wouldn’t get the gold, silver or bronze in graffiti, in breakdancing – although it’s coming up a little bit – turntablism, not winning the gold, silver or bronze for the last 20 years. So, that’s three of the four elements. Then you have MCing. Now MCing is all subjective. I explain to people in the US when they want to watch BET, or The Basement, formerly Rap City, or watch hip-hop from a United States state of mind, hip-hop is all over the planet, cats can spit three languages, sometimes in the same verse. That’s super rapping. Now, you tell that to the average American, they’ll say, “That don’t mean shit, because I’m an American and I’m f---ing great, because I am.” 

Same thing they did in basketball, “We’re the f---ing NBA, we’re great because we’ve got marketing and contracts and we’re rich.” You better work at that shit if you want to get the gold again. You better work at the fundamentals, and throw all that ego shit out. Hip-hop in the United States has been in the lazy zone for so long, it thinks it can win because the record company says you win. Or you think you’ve got a large demographic, you’re from New York, you can talk like this, and swing like that and automatically you’re going to win. Yes, you could’ve won in the 20th century, but 21st century is a different way to win. If you want to characterize it as winning or losing, you have to figure out what’s the global atmosphere of hip-hop, what’s the global condition of people saying, “We have to live here together and share.” The hip-hop state of mind is to unite and to embrace. 

Culture is the thing that brings human beings together for our similarities, not for our differences. This is what makes culture diametrically opposed to government. Governments like to categorize, put people in groupings so they can take advantage of us. That’s why when a government says it’s in charge of culture, you’ve got to watch out for that shit. Culture and governments are diametrically opposed. Governments are the cancers of civilization, all governments, f--- a government. “What are you gonna do, Chuck? You need governments to keep people in check.” Well, that’s government’s f---ing business. The one thing that’s derogatory to human beings is that you need a passport to travel to the place that God gave everybody. If we don’t fall in line with the planet and take care of the species… If the animals had a language they’d be talking crazy right now, they’d be saying, “You human beings are f---ing this planet up. What’s going on with y’all?” Anyone hear the story about the penguins who had to get some help going back south because the atmospheric conditions have been altered by the greed of humans and the audacity of our stupidity? 

Hip-hop has this organic sense of trying to culturally bring us together and try to figure this place and ourselves out. Beyond hip-hop as a term, it’s the beauty of culture and the beauty of music and art and expression, to say we’ve got to share this thing. Americans have watched hip-hop through the portal of corporations have actually accepted the cycle of greed. So, when you see hip-hop in the States, it’s not the ability of the MC but the size of his watch that makes people go, “Oh my god, look at that watch! Did you see that fur helicopter? Oh shit!” It’s bringing the awe out of an audience in a manner that’s got nothing to do with cultural expression, while the rest of the world realizes it has to be able to at least exude some of those qualities. It has to be within me, it can’t come from the outside of me. You go to Brazil, you can’t be coming out of the favelas laced with diamonds and shit; cats would be like, “We’re robbing this motherf---er.” You’ve got to represent the people and global hip-hop has stuck to this fundamental over the last 30 years. I’m not saying it’s been a solid connection, of course, it might be shaky sometimes. Someone coming from Spain or Italy might look at a video screen and be like, “Look at this cat, he’s riding around and he’s got this big house, he’s got all the women…” 

The women never MC, there always just there, like there are no women involved in hip-hop, which has also hurt hip-hop. Women are the underdogs of hip-hop. The biggest vacancy is the lack of [female] cohesiveness. Women crews, you could name five or six of them in the ’80s. But if I asked you to name the women crews – meaning the producers, engineers, remixers, DJs, MCs, the record company owners, you know, women in a collective – it’s far and few. Even males, the males are not groups anymore. The absence of collectives and groups is one of the biggest problems right now. If you have a group, it’s going to make any individual think, “I can take this solo, but I can’t do what this group is doing.” 

I have this all-women autonomous hip-hop unit on my label called Crew Grrl Order, and I’m trying to get behind them without being this male on top of them. They’ve got it mapped out for themselves. I’m just trying to fight through all the testosterone to help them make their statement and do their music and to come in a hip-hop state of mind.

These are some of the things that are missing in US hip-hop. America has been taught to be arrogant to the rest of the world, to stick their heads above everyone else and say, “We’re always better because we’re American,” which comes from that British state of mind, anyway. And I think the last eight years of “son of a Bush” has signified the ugly American. Once, black people had this ghetto card from the US because we signified people going through that struggle. “Oh yeah, black people from America, you’re the underdog, you were slaves there, we accept you because we understand where you’re coming from.” But they’ve co-opted that imagery, so you have the black American almost seeming like he’s the arrogant American as well, so that whole ghetto card has disappeared. You can’t just say, “I’m black, I’m from America,” because people will say, “Oh yeah, you show off, you throw money at the camera.” Because they’ve seen the videos from the ’90s when they were throwing money, which ain’t worth the paper it’s printed on right now, because it’s all collapsing. When it collapses, it comes down to people’s insides instead of their outsides. That’s my belief. 

Jeff “Chairman” Mao
Just to play devil’s advocate for a quick second: is there something wrong with aspirational motivation?
Chuck D
There’s nothing wrong with aspirational motivation, as long as you have reality glued into it and as long as you can spread it. If you spread a fantasy without answers for the reality, then you’re bound to have side-effects. The side-effects that we’re witnessing now, there aren’t enough therapists for. There aren’t enough therapists, but there’s a growing prison-industrial system which houses more people than any other country on the planet. America doesn’t brag about that. When you talk about the percentage of people in the prison-industrial complex, black people make up 12.5% of the population, but they’re 50% of the prison population… Why isn’t that a story in the human rights crusades that America claims they’re at the forefront of? OK, we want to bring people to aspiration, but do we want them to aspire to greed, rather than just being able to handle yourself? Maybe that’s hip-hop’s motive, maybe it should be. But you just asked me about when hip-hop was the underdog, when we were broke in the Reagan and Bush era. 
Jeff “Chairman” Mao
It was the underdog, but if you look at an Eric B & Rakim album cover, and they’re very proud of their… 
Chuck D
Fake gold. That real big thick gold chain is real, real, fake and light. They were aspiring, but when we look at it, were they really paid in full? No, it was a nice thought. Everyone can wish. When they say that Jay Z is worth $300 million, I don’t know what that means, or where it comes from, if it’s a weapon of mass distraction. What does that do when someone is trying to learn their craft? “Wow, I’m gonna be an MC because Jay Z’s got $300 million and Beyoncé.” If you don’t get Beyoncé and the $300 million, are you still going to learn the craft to make that feed your soul? And if a person says “No,” then, OK, I can accept that. You’ve got to do something, either you’re awake or you’re asleep. The beautiful thing about art is that it enhances you and fills your time. If everyone here says, “F--- music, f--- that,” what are you going to fill your time with? 
Are you a creator or a consumer? How many of you have friends who cannot get away from the PlayStation and are lost in the video game instead of designing one? That’s a reality, too, you can get lost in your zone. You don’t have to be a productive person, you can get lost in your zone and that’s cool, too, I guess. But the beauty of hip-hop comes from looking inside yourself and at the terrain and coming up with something you think is brilliant, and trying to push that into the forefront to entertain and inform people. Bottom line, people at the end of the week, if they work hard… this place [that we’re sitting in] used to be a textile plant. Do you think of that, how 20 years back inside these walls they were working their ass off for 40 years, eight hours a day, punching the clock? At the end of those weeks, people still flocked to something that made them feel better, and that was entertainment, that was art, that was music. There will always be room for people to say, “I want to release myself from everyday work and enjoy myself.” I think everyone in this room has the ability and the love to create something that gives others a breath of fresh air in their life. That’s the beauty of it – the release. 
When you’re grown, pull out all the stops, your kid days are over, you’re not 14 years old with a thumb in your mouth or a lollipop like Lil Wayne. Seriously, it’s time to be grown, which means what? You’ve got an apartment, gotta pay rent. You still live with your mom? How long are you gonna do that? You’ve got a girlfriend or a boyfriend, might have a baby. Who’s gonna take care of the baby? “Oh, I was out there skateboarding, I broke my leg.” Got insurance? Mom and dad, they passed away, who’s going to bury them? You get an introduction into adult life that might not cater to your tastes, but somebody’s got to do it. Welcome to adulthood, so you can be an adult, but you’re also able to give people a break. This is the advantage we have as producers, DJs, engineers, MCs. Because a lot of people don’t have your abilities or your flexibility, and there’s a lot don’t have your insight. So, always keep the music with you, because people will need it more than ever, this year, next year, and in the years to come. 

This isn’t a thing to give up because you can’t make a living, just figure out how to parlay the tools: work in a textile place, but still do your music. The minute the music gives you the answers of where you spend your time, “Oh, I’ve got a chance to work in this club, and I get to pay some of my bills.” You’ll see it, instead of saying, “I’ll just not work and I’ll wait for the music to pay me.” 

April 1st, 1987, our first tour with the Beastie Boys, I worked at a job until that Friday. I wasn’t leaving my f---ing job until I’d seen a clear answer, that I could make a living and support my family doing rap. And I’d already made a record. I wrote Yo, Bum Rush The Show while I was driving and working. I wasn’t waiting for music to pay me, I better see it work. When I could see a little bit I put in my resignation, worked until the Friday, and was on tour Monday. I had two days from going to a job to my own business. There are only three options: you have a job, you have a business or you ain’t got no job. The only other option is death. I was a grown person when I made my first record, and it had to be serious to me. For me, to do music full time I had to see it. Last day of work, March 1987; my first day of my business, April 1st, 1987. I’m not making kid-ass moves, I looked at with a realistic approach. I was going to do music anyway, but I was going to do it in my time around my life as an adult. I don’t know if y’all can relate to that, but that’s my story. Everybody here over 16? Everybody over 18? I don’t have to tell you where you are in your life as adults. [Applause] I know I might have been running my mouth, and it’s 95 degrees up in here. 
Jeff “Chairman” Mao
Maybe some questions. 
Chuck D
Questions are good. And tell me where you’re from and your name. The Red Bull Music Academy is one of the wonders of the musical world, and you should realize that.
Audience member
My name is Michael and I’m from Tel Aviv, Israel. I’m a hip-hop producer and MC, and I wanted to ask you, if Obama is elected in November, how will it affect the world of hip-hop or black culture?
Chuck D
Just him running changes the scape of how we think, but that’s just how we think. How do we live and how do we act? Let’s break this down. As a black man in the United States, I’ve never seen anything like this, but history tells me if he gets in, day two, be ready to work and to understand that the good and the bad is going to happen, with people looking at it the wrong way. Although I’ll vote for Barack Obama, I know there are things he’s going to do as president of the United States that I definitely won’t agree with. People say, “He’s a black president, what’s he going to do for black people?” No, he’s President of the United States, so for black people as a collective, because we’re judged by our characteristics rather than our character, to be able to influence a decision that will help us as a people at the bottom of the pit in America for a lot of different things – education, health, all that – that must come up as a collective because we still live collectively in our neighborhoods. 
Barack Obama is a big opportunity for the planet. Number one, you all know it’s the biggest reality show in the world. Everyone’s looking at the US right now. Coming from George Bush to this, how do we operate knowing what’s going to come out of the big bear? I can’t tell you what’s going to happen in the next 24 days. If John McCain gets in, you know the rest of the planet is going to be, “Oh shit!” because he talks foreign conflict rather than foreign policy. Number two, I don’t think he’ll be in the job for long. His first day will be April, then by June he’ll be thinking “Man, I’m 73, this is a crazy job, I introduce the world to the next President of the United States, Mrs Sarah Palin.” That’s the reality. She’s like, “F--- that! Bomb! [pushes button]”
So, Barack Obama is an opportunity for the United States to adjust its image for the rest of the planet, to say we’ll find ways to fit in, instead of dominating and beating your ass. I can’t say what’s going to happen, I always consider myself a citizen of the planet instead of the United States and I think this global picture has to be looked at for the existence of the planet. They’re saying there won’t be any ice in the Arctic next summer. What does that tell you? Do you know what that means? That means if there’s war in the Middle East over a whole bunch of resources, underneath that Arctic ice is the oil of the future. The oil of now is oil. Already they call the G8 the G7, because Putin’s Russia is renegading. They’re up in the Arctic with Canada, with the US on Canada’s back saying, “Get out of the way.” We plan to go into the Arctic to get that oil. 
Then, the oil of the future is water. Canada’s right up in there and the United Sates’ relationship with Canada will change. All this for greed, and you’ve got the economic system shutting down all over the place. Some people ask if artists should speak to this. Yes, we’re in the days of MySpace pages, Facebook, all the social networks for presenting your music. YouTube is a fantastic medium. I never understood, if we’re in the audio-visual age… [To participants] How many of you make your own videos? Making music has become easy, shooting and cutting video is a bitch. To put yourself above everyone else, how can you say you’re in the music business when you’re denying the audio-visual dominance of music? Music is seen as much as it’s heard today, and for the last ten years, so you better get into it… “Well, I did this track.” So where’s the visual? “We don’t do videos.” You better get into it. 
You know what I do? Let me take this out [removes camera from bag]. I want you all to say, “What’s up Chuck?” This is my little Flip cam – real simple, USB, goes right into a Mac or PC. First of all, say, “What’s up, Chuck?” 
[Audience responds]
[Speaking to Flip camera] I’m at Red Bull, I’m one of the keynotes, this is the future of the music world, and they are definitely doing it right now on tours, rhymes and life, with your man Chuck D.
[Speaking to audience] You better be multimedia, set up your own stations and your own networks. Making beats and making music, cats have been doing that for 20 years. How many MCs have we got out there? One, two, three, if you’re making eight tracks for your album – you’ve gotta get out of the old idea. “Yo, I’m making an album.” [To participant] Say you’re making an album, how many tracks would you put on an album? 
Audience member
There were 17 tracks on my last album. 
Chuck D
So you’re making an album for 1992. Ask yourself why there were that many tracks in the first place. Because there was an appetite.
Jeff “Chairman” Mao
The format could only sustain a certain amount.
Chuck D
Right, but also you were being released once every two years, and the appetite for rap music was [nods]... There was more appetite than material, that’s why we released 16 tracks on It Takes a Nation, because the appetite for it was there. Who said the album had to have 12, 13, 14 tracks, anyway? It was the major record contract that specified you had to produce 12 sides – that’s 12 tracks. That was in the ’80s; then the CDs took over in the ’90s, and that’s why people put all their songs on an album. But, if you know your musical history, in the ’60s you had albums that had how many cuts on it? Isaac Hayes’ Hot Buttered Soul, how many tracks on it? 
Audience member
Four.
Chuck D
The Doors, how many tracks? Some of them had six. But, in the ’60s, they’d release three albums in a year, because that was the marketplace coming into the birth of albums and the album-oriented marketplace had started to accept that. We’re in a different marketplace now than the ’90s, so 17 tracks in the digital world can be three albums. Who’s to say one album can’t be seven tracks, one six and the other one four? You put your artwork and concept behind it, and you can make a digital release of it. 
Of course, you might have to put 17 tracks on a CD, if you believe the CD is the format of the future. The CD is the format of now, but blank CDs are the ones that sell most. So, get yourself out of the ’90s way of thinking and develop your own way. Now here’s another thing, if you do a four- or five-track album you should do a video for every single album. What’s your standard of video? Doesn’t have to be what you see on television. It could be that you’ve got a bunch of stills going on and Mac has a program that lets you do that, but you’ve got to present your music visually and audibly. 
When I was growing up, you heard the music, then you saw it on television: Soul Train, American Bandstand, Ed Sullivan. Seeing it reminded people of the audio presentation because people used their imaginations more. Or maybe you heard it in the club and your experience goes back to going to get that record because you had a great time in the club. But in the audio-visual age, people see music first, so when they hear music on the radio, it reminds them of what they saw first. Imaginations work in a whole different way. I wouldn’t say it’s better or worse, just different. So when it comes to making your music, you have to also think from a visual state of mind and start cutting vision as well as cutting audio. You’ve got to be equally skilled or find a partner. 
That’s how it works – if you can’t do it all yourself, you’ve either got to pay for that service or collaborate with someone that can do what you can’t. That’s why you have a team. With The Bomb Squad, we had four or five individuals who were skilled in different areas and came together as a team. One person cannot do it alone. In the audio-visual age, you should be a person who can do it all, but you’re not going to be the person who can do it all the best all the time, but that’s a good way to look at your future. What separates you at Red Bull Academy from someone who just happens to be making beats in their crib and says, “I don’t need no school,” is your collective study of this while you’re going to try to make a calculated move for where you should be in the future. That’s a skill. When I say, “How many people make music?,” a lot of hands went up. When I said, “How many make video?,” only a couple. You know why? Because that’s a hard-ass motherf---ing thing; if it ain’t hard, then... It should be. Master it, figure it out, learn how to cut edit pro, take simple devices, this is a simple device, only about $100, so that’s about €3 [laughter]…
It’s not how much you have, it’s what you’re willing to take on up here. I got my degree in design in 1984. By 1990 everything I had learned was obsolete, because I learned how to do it by hand, cutting and pasting. The 1990s was the beginning of computer graphics, I had to learn Photoshop and Adobe Illustrator in the late ’90s, and it bled my f---ing brains. One of my buddies, the producer Carl Jason, he was in the studio in the compound in Long Island, he was learning Cubase and I was learning Photoshop. We’d be taking a lunch break going, “[Head in hands] This is f---ing killing me.” But when I got over the hump, I was like “Yes!” I don’t have to wait for a person and try to guide that person, I know it. The advantage you guys have is that you’re in a study collective, so you can learn under the system, but you can buddy up with somebody to teach you the ropes. That’s why a collective is important, especially in music which is still renegade and unorganized.
Jeff “Chairman” Mao
Who else has a question?
Audience member
My name’s Reggie and I’m from Perth, Australia. 
Chuck D
Perth, the most remote city in the world. 
Audience member
That’s right. I make hip-hop beats. “Fight the Power” is mostly everyone’s favorite. What was that day like, and what was it like working with Spike Lee? It’s a hype video.
Chuck D
I can’t take credit for that because Spike Lee was an innovative renegade filmmaker who dared to do in film like we dared to do in music. He took Bed-Stuy, Brooklyn, brought the movie industry there, had the momentum of making a statement in a very politically charged New York at the time, made the statement worldwide in Do the Right Thing. He made “Fight The Power” what it was. He shot it first in film clips, then followed it up with the Public Enemy version, which he extended. It was signifying that hip-hop was visual as well as audible. It wasn’t a song that was head and shoulders above what we did, but as far as “Fight The Power,” its meaning, the film, Bed-Stuy, Brooklyn, Spike Lee, New York City, making a statement at that time, its meaning is well beyond the sonics. And when we performed it live, we always stepped up to the plate. Half of a song, beyond the lyrics and the sonics is the spiritual meaning behind it. You can have lyrics that say one thing, but the meaning is always something else. I always tell MCs not to stay locked into what you think something is – gravitate into other spaces, because that record is going to be there for the rest of time. When you come back to it, you’ve got to feel it came from you. We can all make excuses. There are songs I’ve made that I’m like, “Yeah, that’s hot at that particular time.” Do you feel great about it? “No, but this is the meaning of it…” But you want to make most of the songs in your career represent where you’re going to be in your life because it’s an extension of you and your soul. That’s “Fight The Power.” It was a collaborative effort, it had a lot of help. Everything I’ve done in my career has been a collaborative effort, even this conversation with Chairman Mao. 

Jeff “Chairman” Mao
Pass the mic along to the next person. 

Audience member

Hello, I’m, Sarah from London. You said the current state of American hip-hop is all about showing off. Is there any new hip-hop you’re feeling at the moment? 

Chuck D
Here’s another thing that doesn’t line up with new questions, or rather old questions about new ways of taking on music. The iPod comes out, and you can put 10,000 songs on an iPod. Someone says, “What are you listening to at the moment?” F---, there’s 10,000 songs on my iPod. If I give you a top 20, do I give you the top 20 of the last five minutes or the last year or month? But there’s a lot to choose from. To answer your question, I think there are a lot of acts who don’t get great exposure. MySpace has been a great vehicle and moving into iLike will be a great vehicle for people who don’t have the traditional record company representation. I like NYOIL, because he’s saying things I’m familiar with at my age and stage. The Roots are the epitome… they’re kicking into the second phase of their career, which speaks to me even more. Questlove is going into that second zone of confidence as a bandleader with hip-hop sensibilities and futuristic thoughts, and a passion for the past and a legacy. He’s going to a place that few people are venturing into. 

Crew Grrl Order, being one of the few autonomous female situations, I’m getting behind them this year, because I think they speak to the unspoken and the voiceless. If you say women in hip-hop, that’s the underdog. Another cat who’s coming out, “Yo, I’ve got it rough today, I’m 18, I can’t figure out where it’s at.” I understand, but a lot of MCs don’t listen to each other, so when they come along and say, “Yo, I’ve got this shit you’ve never heard about, son, for real,” it’s the reason why you’ve got 655,346 MCs saying exactly the same thing, with exactly the same type of beats, exactly the same beats per minute, exactly the same beginning and ending, with eight bars or 16 bars, four choruses, and one break. Not to say it’s bad, but there’s just a lot of similarity, so when I’m listening to different things, an all-female group is going to spark me. A cat like NYOIL, who reinvents himself, is going to spark me; a group like the Roots, who take it from a band to a hip-hop aesthetic with Black Thought riding these different waves, it’s going to spark me. But then, Big Joe Turner is turning me out too, for some reason. 

Music from the past is just as unknown to me as music from the future. Now that you can have it on a device and say, “Let me hear some James Moody and let me hear some Flobots.” The fact you can go from James Moody to the Flobots, and let it fit into your day, is a good thing, it widens your terrain. I would tell people in London, there’s a lot of MCs coming out in London that need to relate to their surroundings, whether it’s Sway or Dizzee Rascal, I would tell them, “Don’t get strung onto New York, speak from a global standpoint and you’ll swing into the United States, one way or another.” Also, the US is not New York and LA. It’s 2,000 by 3,000-square miles on the lower 48, which most Americans don’t understand. Americans are poor in history and geography. One of the biggest things that shocked Americans was the number of black people televised in New Orleans with Katrina. White people in Wisconsin were saying, “I never knew there were so many black people in New Orleans.” That’s because you don’t know your history and geography. History will tell you it’s a slave port, geography will tell you it channeled people and goods up the Mississippi, which goes from New Orleans up to Minneapolis, where a bridge collapsed last year. You’ve got to keep dumbassification in order to maintain the weapons of mass distraction to get them to come out and vote for John McCain and [laughs] Sarah Palin. You’ve got to keep the masses dumb. You know what they say, take the masses and just move the “m” over, consider that the crowd so you can pimp them out and control them. We hope music and culture goes the opposite way to that. 

Jeff “Chairman” Mao
Can you foresee anything like the Public Enemy, KRS-One era – which was a very unique time and place – happening again? 

Chuck D
Things like that are happening right now. We’re in a time we’ve never experienced, but is there time for people to corral and navigate that to a popular understanding? Is it too big for people to project it as they did back then? 

Jeff “Chairman” Mao
Not that it doesn’t exist, but as the dominant cultural force like it was back then? 

Chuck D
I think the technology is dominant, the hardware, not the software. Serato’s the revolution, iPods have been a revolution, before that Napster was a digital revolution. The software that rides it is widespread, it’s vast. So, I think the revolution will come to explain all these big-bang effects all around the scape. The information to the masses about what’s happening has to be better. We’re having all kinds of artistic explosions and vocal forwardness. You must agree with me, radio tells you nothing, and although there have been small steps in national satellite and an aspect on digital radio. 

Even what you were doing as a writer and with Ego Trip and the Book Of Rap Lists, you don’t see a parallel component of that explaining to the masses what this shit is about. That’s a big problem, it’s like watching sports with no broadcasting and no statistics. Sport is all about dates, history, where it’s at now and in the future, stats every day, abilities weighed, judgment, comparative analysis, and non-stop sportscasting. In the US they have Sports Center, which shows the same one-hour show six times in the morning before they get into the news of the day. That means they’re giving you the chance not to be stupid, meaning you can’t make shit up. We have nothing like that explaining music to the detail that you are studying it or taking it in at Red Bull. That’s a big thing that’s missing right now. The more you know about the music the more you find yourself alone. Go up to some old lady, “Oh, my son’s a DJ. What do you do? You make beats? He makes beats. And he’s 12.” [Laughs

Audience member
My name is Vanise and I’m from Brooklyn, New York, and I am a producer, representing that underrepresented section in hip-hop. First, I want to say kudos for Public Enemy for adding such a political twist, which is very important, and it’s something we’re missing right now. I grew up on hip-hop, and was able to see the fun part and the political part and really understand how important it was, as life and a culture. When I do my live show, I try to incorporate more political aspects because I realize how important music is as a culture, even though in the States it’s become laughable. I believe it has become a big corporate entity, where ego and greed is a huge problem. There was a time when there were many political hip-hop groups, and then suddenly you didn’t hear much about them. Do you think it was a matter of taste in the audience, or was it a strategic move within the industry to take away a powerful voice and to keep people stupid? Or was it just focusing on whatever was making money? Was it something that just happened, or was it a strategic move? I do believe everything, like the mass media and the education system, everything in the States is made to make us “sheeple.” 

Chuck D
All of the above is accurate to the point, and it becomes hard to discuss with the masses because it’s very detailed and intricate and very easy for someone to put up a red flag and call it a conspiracy theory, “Oh, so you think you know what’s going on?” Make no mistake, corporations are in business to make money for themselves, therefore they’re not talking about the quality of anything as opposed to the quantity. Quantity rules the roost, especially in the major corporations, at that time, where they actually have musical chairs for the people at the top. So, they don’t worry about things long-term, because they don’t even know when their term as president of Sony, or this record company underneath one of the majors, will end. So their whole job is to do numbers. So, in the ’80s, you got $10,000, you can make a million off that, but if you don’t understand that it’s a business, where you’ve got to watch out for diminishing returns, then you can fall into a situation of not paying attention to the quality that got people listening in the first place. That’s what happened to hip-hop. More of it’s going to come, knowing you can put $10,000 in to make a million, which is the story of Ruthless Records. Then you get the situation where you put $1 million to make 10,000 records, which is where it’s at now. It’s totally reversed, so it’s no longer based on quantity. I’ve always thought if the community doesn’t support you, then the [record company] is going to just place you in a record store and sell you. Once you’re in the position of selling, then you fall victim to all those capitalistic rules that put you in the same position as mufflers. “We’ve got to move these mufflers, these loaves of bread, these CDs, this music.” Once you’re in that model, then the spiritual aspect of what you do goes out the window. It’s like, “If you don’t sell these units, then you’re out of there.” 

Audience member
People can’t support it if they don’t know it exists. 

Chuck D
I don’t understand. 

Audience member
You say if the audience isn’t there, if the music you’re delivering isn’t heard. It’s different now, because the business model is independent. 

Chuck D
Because it’s never been supported by education. Education is a system that supports books. When you were in the 7th, 8th, 9th grade, and ask, “Why am I reading Huckleberry Finn? Why did the school system buy 336,000 books? Where does this money go to, and why does it come from our budget? And why hasn’t black music been a part of the curriculum ever?”

Black kids are part of the American system, so American culture would be subsidized, wherever that money might go to. So you could read Ethan Frome, or even Charles Dickens Great Expectations. They’ve got to buy the books for you to read. All the music we’ve had, let’s not sleep on it, it’s black music. Black people being involved because all those other portals were shut to us, so we expressed our story and our history through the music. All you’ve got to do to study our history is study our music. You can go back to the first recording, Thomas Edison, 1877, singing “Mary Had A Little Lamb,” and not far from there are black people singing spirituals or whatever – music that will tell you about that time, be it ragtime, blues, jazz, whatever. You get this history by default. You get all the images of how you’ve got to learn what you need to learn. But if you don’t include it in the education system, you as a person bringing across something good for people, well, it’s not included in education, so it ain’t in the community. 

So, you’ve got to sell yourself next to a bottle of vodka. Yo, from nine o’clock until three o’clock in the morning, this is our time, and you’ve got to sell your orange juice in a bottle of vodka time. And at a party, the orange juice is only going to be used as a mixer. So, the art is not supported by the community, by the education system, so therefore it’s levied into companies and [is dependent on them and] how they deliver art. And that’s an unfair comparison. It’s like offering a little kid a choice between “Mary Had A Little Lamb” or Playboy [laughs]. It’s the lowest-hanging fruit, and it’s easy to sell “n---a” in America, because America’s built on the treatment of black people as n---as. So, it’s more familiar than the upward understanding of where we are in the world, because it’s been saturated inside Americana. And whenever you come up with something that speaks for blacks, education, women, human beings, it’s going against the grain, because it has to be sold. 

Really, it should be given away. If your music is upwardly favorable – if that’s the right term – then the school system should buy one-million CDs in the Brooklyn area and subsidies it so you don’t have to sell it in HMV. “Oh, I’ve got to get this airplay, so the community can hear I’ve got something good.” Why’s the community going to get something better? Because on those airwaves, this is what moves, the one that’s most familiar. That’s the one that’s going to get picked up. 

People say, “Why do they have these chicks in the video, why’s it derogatory, why are they showing this?” Who can’t sell sex to a 12-year-old kid? Who can’t sell the promise of a club to an 11-year-old? They can’t get in there, but ask if they know about it and they’ll say, “Hell, yeah! I know about the club, I know about 50 Cent, I know about Fiddy.” They’re six or seven years from getting in there, but they can tell you all about it. You ask them now about a strip club, and they can tell you about it, even though they’ve never been in one. They can’t wait to get in one, because they’ve heard what it’s like. These are the things that sell because it’s the lowest-hanging fruit. It’s where young people want to have that vice side, and think they’re finding their own identity. 

The other side has to be given to them. Ask a kid if he wants vegetables or ice cream. Ask a kid. “No, I don’t want the ice cream. “I’ll take the asparagus, I’ll take the broccoli.” [Laughs] That’s the same thing that’s happening in music and culture. Culture, if it’s positive, has to be supported, but the community is already spending its money on education. The structure in America doesn’t consider black culture and black music as part of the education system, because it doesn’t speak to everybody. That’s crazy, because black music has spoken to everybody across the world. I go across the world, and they know everything I’ve been doing, go back to my own block and they don’t know who I am but an old man.
The reason it works in Europe and other places is because of the contrast, the curiosity. Nightlife was triggered by being broader than just, say, Germany only having German musicians. No, this comes from the black musicians who started coming over after World War One, playing and bringing some music. “Oh, that’s what you call jazz.” Because culture brings people together automatically, there’s something about the bite that you can’t fight. You have to be supported by a system that hasn’t had its doors open universally. Corporations are there to sell you and they’ve treated music like rims or hubcaps or sandwiches. Right now, people feel that they can get their sandwiches somewhere else. They don’t realize that before they were the only place that made the hardware to play the software. Now you’ve already got your hardware from computer companies and telephone companies, and now they’re dominating the software.
That’s why the record companies are screaming, “F--- the phone companies, f--- Apple, f--- the PCs, we’re the record companies, listen to us. You still want to sign with us, don’t you?” Yeah, I’ll sign if you give me some money. That’s why people want to get signed to a record company: money and exposure. But I’ll tell you this, welcome to the terrordome. If you sign to an urban division of a major now, can you wait for 24 months and then have them tell you what to do with it? They ain’t giving big advances like they did in the ’80s. “Here’s £10,000 to hold you off for 24 months until we figure out how to position you in the marketplace.” “Can I release my MP3s on my own, get my shit out there?” “No, we don’t want that, we want exclusive rights to have you with us.” So, say, it’s £10,000 or even £100,000 and you’ve got a group of five people, all co-songwriters, is that going to last for 24 months split among five and the making of the record? You might have made your music for nothing and shot the videos, but you’ve got to split with five people and figure all these other things into it. A lot of young people are, “I want to buy my mom her crib.” That’s £40,000. So you’ve got £60,000 left and it becomes a mathematical avalanche. That’s why it’s been an obstacle for women and great art to influence, because those areas are still closed.

Audience member
You were talking about… 

Chuck D
Where are you from?
Audience member
Barcelona, I was born here. My name is David. 

Chuck D
I’m always trying to be nosy and find out where people are from, so I can take it back home and say there were from Barcelona or Brooklyn. 

Audience member
I got a Public Enemy record when I was 15. I didn’t understand any English at all. You talk about the power of the music, I want to ask about the power of the visual, too, the art and the design. Also the information you got from a Public Enemy record when you read the information on the sheet, lots of different bands. And the logo is a powerful logo, one of the best in music history, and also the concept of the organization, the shows. I want to know who came with the concept of the logo and the albums? 

Chuck D
We all came up with the concept, trying to present ourselves visually, and putting as much information on the album as possible. It was important because we didn’t have much time. This was before they made videos, so we had to be able to explain ourselves. We called it the “cereal box theory” – when you go in the store, and the most you can do is read the box, then when you eat the food, you want to read the box still, turn it around, read the ingredients on the back. We wanted to be able to get everything out in the artwork, the presentation. I designed the logo, I always liked to see the rock & roll guys – they had logos, so why couldn’t it be the same in rap? I wanted to make the music legitimate, as much as the other genres. Being a fan of history, you take and borrow from all the things you’ve seen to make a visual presentation. We didn’t make up anything, we just took and borrowed from the visual aspects that we’d seen all our lives. 

Audience member
My name is José, I’m from Brazil. You said you started MCing because you went to parties and you were pissed off because they were so wack. How did you become so political? How do you feel about these other rappers who are just entertainment, no politics? 

Chuck D

We were fortunate to come at another time, I was born in 1960. When I was born I had “negro” on my birth certificate. The Civil Rights Movement was 1965; Malcolm X was killed in 1965, I remember that. Martin Luther King was killed in 1968, I was eight. The Vietnam War was in 1963, all the way until 1971, I remember that very clearly. I wrote “Black Steel In The Hour Of Chaos” after my uncle who had an officer come to his house and told him he was drafted into the Vietnam War. He opened the letter and just dropped it on the table, he’d just graduated from high school. These are the things that are inside me, as well as the music, like [“Say It Loud ¬– I’m Black And I’m Proud” by James Brown, that said we’re black, we’re not colored or negro. We’re black, we speak to the world because this is how we look. Curtis Mayfield always spoke inspirationally. These are things that were inside me because music was always in the house. So, when rap music came out later on, you speak a lot of words and you speak where you come from and what you know. People say I’m political, but this is where I come from, and this is what’s inside me. I think a lot of the time rappers try to copy a political stance that wasn’t inside them in the same way. They may have been born in 1975 or 1982, with different things going on. You can read back, but you can’t actually talk from your personal experiences. That can help too, by reading back and talking to people.

Audience member

It’s not like living through the war. 

Chuck D
But you’re watching it and reacting to people who are talking to you. That’s why when Reagan and Bush were around in the ’80s, they knocked out plenty of opportunities, so people were responding to having a lot of guns in the community from nowhere, drugs in the community from nowhere. All of a sudden, it goes from weed to cocaine in three years. How? So, you talk to people, but you also have people in your family who were wiped out from these things so you can comment on it. 

Bill Clinton came along in the 90s, and it seemed like people partied for eight years. P Diddy might have partied in ‘96/’97, because Bill Clinton was going around saying he was the black president [laughs], so people kind of went to sleep and thought they didn’t have to be aggressively important. Also, Clinton cut off the rest of the world, he made America a focal point, so it was a party time, but around the rest of the world, policies were enacted that were very American-like. But it wasn’t reflected in the rap music, which was celebrating the good times. One of the reasons why I think America didn’t go for Hillary Clinton, but went for Barack Obama, is because America is tired – you’ve had Reagan, Bush, Clinton, Bush, Clinton? “No, we’ve had enough of that shit. We don’t want a dynasty.” That has something to do with it. That’s a good point you brought up – it was already inside of me, so I can’t ask someone who’s 10 years younger than me to share that point of view, because I remember seeing these things.

Audience member
I’m Natalia, from Mexico. I would like to ask, once you realized you had to deal with so many things around what you do, which in the beginning was just music, how can you deal with your inspiration? You have to do so many things and manage a lot of things – what happens when you are on the stage and you have something to say? Have you ever felt lost? 

Chuck D
The thing that always gives you perspective is studying other musicians and what they went through – that enables you to see your surroundings a little bit better. When you’re making a record and you’ve done 15 or 16 albums, you might think that’s a lot. But then you realize someone like Duke Ellington has done 76 albums, and wrote when he was 76 on his deathbed, on matchsticks or something. Or someone was working on a plantation, then was finally able to record, then had to go to prison – the Lead Belly story. I say study other musicians and what they’ve gone through in the past, even in the present, and the other artists around you, and you’ll get inspiration from there. You’ll find there are artists that look at you and are trying to get where you’re at. It’s key for artists to talk to other artists. How do you do what you’re doing, how do you make it from A to B, how do you work at the same time and raise your kids, play a club, find time to be with your mother and father, wherever they might live? There are people in this room who you’ll get the most out of. 

I traveled here yesterday, got here late after a long day at Heathrow, and I was knocked out. But I’m an old man, and I don’t understand how you can stay up until 4 AM and be up at nine. I did that for years, back when my kids weren’t grown, but I look back and think, “How the hell did I do that?” But you just do it. When they were single digits, I would go on tour, get back, I’d take them to school, finish coming out of the studio at 5 AM, take them to school at 7 AM, sleep for an hour, answer calls, do some interviews, pick them up from school at 3 AM, feed them, go somewhere at nine, and then back in the studio again. Then you’ve got to go the UK for three days, go to California. 

But there are 24 hours in a day. You can’t master time, you can only manage it. Sometimes, you can’t share time, because time is different to other people. Sometimes, it’s easier to look at days as 24 hours and then break it down into minutes. Instead of saying you did it for an hour, break your hour into 60 minutes, and dedicate minutes to something, and break those minutes down to 60 seconds. 

I tell artists to be fair to their fans, treat them like family, so they’re not fans, they’re “fams”. If you have bodyguards keeping you away, five people come to you, you’re keeping them away, but you can spend two minutes, give them quality time and they’ll remember it for a lifetime. You can spend ten minutes trying to keep them away. It only takes six seconds to shake someone’s hand. It only takes ten seconds to shake five people’s hands, look them in the eye and say hello. A lot of things this industry tries to do, like bodyguards, VIP sections, stay away – they spend more time and energy fighting people to make them stay away, instead of engaging them to come in and communicate. This industry has to work on better public relations, then the audience and performer become as one and you have something that lasts a long time which is some true respect. I see these people surrounded by bodyguards and there ain’t no one trying to beat up on this person. I could name some names, I’ve seen these people with bodyguards around to protect them from what? Saying hello? So, that’s how you guys want to treat them – your public is your relations. Look at situations carefully and manage time, too. 

Jeff “Chairman” Mao
So, on the subject of time, I think we’re out of time. 

Chuck D
I also want to give out my email address, since I have no cards. MySpace is Chuckdpublicenemy and my email is mrchuck@rapstation.com. It’s been an enjoyable experience, thanks for the opportunity, keep doing the music, keep knowing how much fun it is, and keep that youthful spirit of knowing you’re cultural ambassadors, so when you go home to your countries you understand the music and the culture are the things that tie us all together on this very important planet. Thank you. 











    This story is part of American Anthem, a yearlong series on songs that rouse, unite, celebrate and call to action. Find more at NPR.org/Anthem.

    Huey P. Newton, co-founder of the Black Panther Party, said, "The young always inherit the revolution." That couldn't be more true of two songs, released at two fraught times in American history, that share the same title.

    The Isley Brothers spent the 1960s churning out hits like "Twist and Shout," "This Old Heart of Mine" and "It's Your Thing." But the group's image underwent a serious change in the '70s. It was a post-Watergate America, when trust in government was perilously low. The energy of the civil rights movement had cooled. And the country was recovering from a recession to boot.

    "Fight the Power, Pts. 1 & 2," released into that context in 1975, was a crossover smash for The Isleys, charting in the top five. The funky beat made it a hit in dance clubs. But there was also a rebellious message that took listeners by surprise:
    "I tried to play my music, they say my music's too loud
    I tried talking about it, I got the big runaround
    And when I rolled with the punches, I got knocked on the ground
    By all this bulls*** going down."
    Carlton Ridenhour was 15 years old, and a lifelong Isley Brothers fan, when that song changed his life.

    Ridenhour would later take the stage name Chuck D, as the leader of the pioneering rap group Public Enemy. In 1989, he wrote his own "Fight the Power" for the film Do the Right Thing. The movie is set on the hottest day of the summer in a Brooklyn neighborhood, where the temperature leads long-simmering racial tensions to boil over in the street.

    Writer/director Spike Lee told Public Enemy he needed an anthem. The song the group created would come to score the film's legendary opening sequence — and, later, cause the plot to turn in a tragic way.
    "Got to give us what we want
    Gotta give us what we need
    Our freedom of speech is freedom of death
    We got to fight the powers that be."
    For the series American Anthem, NPR arranged for Chuck D to sit down with Ernie Isley and talk about their songs and their inspirations. See the full conversation in the video above, and read on for an edited transcript.

    This conversation has been edited for length and clarity.

    Chuck D: The "Fight The Power" that the Isley Brothers made in 1975 — I was 15 years old, so it was ingrained in me, but it was a record that I thought represented us. "I tried to play my music, they say my music's too loud": That spoke loud to me. And I didn't even curse at the time, but that was the first time I ever heard a curse on a record. Where was the seed of that idea?

    Ernie Isley: Thing was, inspiration is all around us all the time. We were in California, Los Angeles. We had just finished recording the Live It Up album. Our mother and wives, and my nieces and nephews, flew out to L.A. after the record was finished, and we were gonna go to Disneyland for the very first time.

    So, I was in a real good mood. I got in the shower, and for some reason, I started saying, or reciting, something like, "Time is truly wasting, there's no guarantee. Smile is in the making, fight the powers that be." I was like, "Whoa." Soap went this way, water went that way — I jumped out and grabbed a pad while I'm dripping ...
    Chuck: You had to write it down?

    Ernie: ... and I wrote that down. I didn't tell the brothers about it right away — it was like two or three months. And when I did, I said, "With all this nonsense going down." And Ronald [Isley, the group's lead vocalist] took that into account.

    When it came time to sing it, I heard him say, "With all this BS going down." I went, "Ronald ... you're not gonna change that?" He said, "Change what?" [Laughs] "No, I'm not gonna change it."

    Chuck: Was he hot that day, or mad at something?
    Ernie: No, no, no. It was just, like, a matter of fact. And I said, "You know, man, some people may not like it." He said, "Ernie, if you can say what you feel, and it's embraced, wonderful. If you can say what you feel, and it's not embraced, at least you said what you feel." And I was like, "Yeah. That makes sense."

    Chuck: It was a serious time in the United States of America. For black folks in 1975, it was a serious, serious time of doubt. Because when white folks got it bad, there's a basement underneath that that got hell going on.

    Fourteen years later, Spike Lee had asked us to come up with something that signified this movie that he was making about unrest in Brooklyn, where he was from, and seeing that same hypocrisy. And he said, "I need an anthem." We were in the middle of R and B — that's Reagan and Bush. So I said, "We don't want to sample from the record. What we want to do is carry the torch of the meaning — to yell and scream back at hypocrisy." Because they definitely say we play rap music too loud. And we roll with the punches, and we get knocked on the ground. And so it was like, how do we carry the torch?

    Ernie: When you guys came out with your "Fight The Power," I was listening, and you said, "Fight the power, fight the power, fight the powers that be." The "that be" part is when it's manifested — like, what kind of monster is it? Whatever it is, once it's manifested, then you know how to begin your fight. You're gonna take all of it on courageously, and with a sense of optimism.

    Chuck: I mean, we made songs that were based on feeling. We didn't think it was one of our strongest songs at all. It ain't as rough as some songs that we've made, and crazy like some songs we made. But we were in pocket: This is the groove, this is the feeling. That was something that really, seriously drew the connection between what we felt in '75 and what we had 1989.
    And Spike knew that record, too, so he didn't reject that. "'Fight The Power,' Spike — that's the anthem you're looking for." "And it doesn't sound like the 1975 version by the Isleys?" "No, it's totally over here — but it's gonna say the same thing." ... Hip hop is almost like its own archive museum.


    YouTube
     
    Ernie: It was a tremendous hit in its own right. And it was important that you said what you said — [including] calling out Elvis and calling out John Wayne. It was like, "Did you hear what he said?"

    Chuck: Now, you know, we give props. Elvis is in my household. But, there's other records in the crates. So that was a takedown saying, "The Isley Brothers are my heroes, not these people." ... Our history is in our music. If you de-emphasize our music, the history is gone. You could teach black history by default, just by teaching the music.

    Ernie: That's right. In some ways, you could teach American history.

    Chuck: And households were our best educational systems, because it taught us what the real deal was as we went to school. I mean, you and your brothers was always like uncles and aunts in our crib, without ever seeing you. Somebody's gonna play the record, and it's like, "Yo, this part of family. This is not offensive, this is to learn you," as they used to say. It'll learn you something by listening to these records.

    Ernie: It's a wonderful way to be able to communicate with people. ... Thank God that music is what it is. It's like an extension, you know? And it's like an embrace, that all of us can connect through generations, through lifetimes. They're gonna be listening to "Fight the Power" by y'all for as long as they got ears. It'll be rediscovered. It'll be rehashed.

    Chuck: Makes us love, makes us fight. Thank you, sir.

    Ernie: Thank you.

    Chuck: Fight the powers that be.

    Ernie: That's right, man.


    Daoud Tyler-Ameen contributed to the digital version of this story.
     
    THE MUSIC OF PUBLIC ENEMY: AN EXTENSIVE VIDEO OVERVIEW, A CROSS SECTION OF RECORDINGS, MUSICAL ANALYSIS AND COMMENTARY PLUS VARIOUS INTERVIEWS WITH PUBLIC ENEMY:

Public Enemy - Fight The Power



Public Enemy - Can't Truss It

 






 
HANK SHOCKLEE OF THE BOMB SQUAD ON HIPHOP PRODUCTION: